Business, Education, Media
Alcohol Advertising
Advertising Standards Authority ASA
The rules surrounding alcohol advertising are strict. However, it is still possible to come up with creative, effective ads that comply with the Advertising Codes. This module will cover the key rules that an alcohol marketer needs to know.
Online Course
Business, Education, Media
Food and Soft Drink Advertising to Children
Advertising Standards Authority ASA
This course will give you an overview of the main rules that apply when advertising food and soft drink products to children in non-broadcast media. It will also take you through some exercises to put your understanding into practice and will end with an assessment to test what you've learned.
Online Course
Business, Education, Media
Insiders Guide to the ASA and CAP
Advertising Standards Authority ASA
An Insiders' Guide to the ASA & CAP will cover all of the essential rules and information required to create advertising campaigns that stick to the UK advertising rules, the CAP Advertising Code.
Online Course
Business, Education, Media
Medicines, Medical Devices, Treatments and Health
Advertising Standards Authority ASA
This course gives guidance on the correct way to advertise health related products, including medicines, medical devices and treatments.
Online Course
Business, Education, Media
Misleading Advertising Part One
Advertising Standards Authority ASA
On this course you will discover how to avoid creating advertising that could inadvertently mislead your customers, and create campaigns that comply with the rules. This course focuses on how to deal with aspects of 'free', 'comparisons' and 'availability' in your ads.
Online Course
Business, Education, Media
Misleading Advertising Part Three
Advertising Standards Authority ASA
This module will look further at some of the key issues relating to misleading advertising, including exaggeration, pricing, guarantees and after-sales service. The course provides you with authoritative advice and guidance on how to create campaigns that comply with the rules.
Online Course
Business, Education, Media
Misleading Advertising Part Two
Advertising Standards Authority ASA
On this module you will learn the importance of having the evidence to back up your claims, making sure any qualifications are clear, and how to avoid misleading your customers with the use of endorsements and testimonials.
Online Course
Business, Education, Media
Motoring eLearning
Advertising Standards Authority ASA
This course provides motoring advertisers with the tools they require to produce ads that comply with the rules.
Online Course
Business, Education, Media
Promotional Marketing
Advertising Standards Authority ASA
This online training module has been designed to provide marketing, advertising and compliance professionals with all of the tools they require to run effective and compliant promotions.
Online Course
Business, Education, Media
Responsible Ads, Climate Change
Advertising Standards Authority ASA
This module will cover the fundamental principles that advertisers need to be aware of when making environmental claims, or when their ads include depictions of their environmental impact. Well introduce the rules that the ASA enforces and take a close look at some of the ads that have broken these rules. This introductory module will provide an overview of the key rules.
Online Course
Business, Education, Media
Social Media
Advertising Standards Authority ASA
This module covers how and when the CAP Code applies to social media, as well as looking at which types of social media posts are likely to be covered by the Code, and why.
Online Course
