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Misleading Advertising Part Two

Online Course

About the CPD Course

On this module you will learn the importance of having the evidence to back up your claims, making sure any qualifications are clear, and how to avoid misleading your customers with the use of endorsements and testimonials.

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CPD Provider

Advertising Standards Authority ASA

Advertising Standards Authority ASA

The Advertising Standards Authority (ASA) is the UK’s independent advertising regulator. The ASA makes sure ads across UK media stick to the advertising rules (the Advertising Codes). The Committee of Advertising Practice (CAP) is the sister organisation of the ASA and is responsible for writing the Advertising Codes. The ASA and CAP are committed to regulating in a way that is transparent, proportionate, targeted, evidence-based, consistent and accountable.
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Misleading Advertising Part One

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On this course you will discover how to avoid creating advertising that could inadvertently mislead your customers, and create campaigns that comply with the rules. This course focuses on how to deal with aspects of 'free', 'comparisons' and 'availability' in your ads.
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Misleading Advertising Part Three

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This module will look further at some of the key issues relating to misleading advertising, including exaggeration, pricing, guarantees and after-sales service. The course provides you with authoritative advice and guidance on how to create campaigns that comply with the rules.
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