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Responsible Ads, Climate Change

Online Course

About the CPD Course

This module will cover the fundamental principles that advertisers need to be aware of when making environmental claims, or when their ads include depictions of their environmental impact. We’ll introduce the rules that the ASA enforces and take a close look at some of the ads that have broken these rules. This introductory module will provide an overview of the key rules.

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Advertising Standards Authority ASA

Advertising Standards Authority ASA

The Advertising Standards Authority (ASA) is the UK’s independent advertising regulator. The ASA makes sure ads across UK media stick to the advertising rules (the Advertising Codes). The Committee of Advertising Practice (CAP) is the sister organisation of the ASA and is responsible for writing the Advertising Codes. The ASA and CAP are committed to regulating in a way that is transparent, proportionate, targeted, evidence-based, consistent and accountable.
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Other courses from Advertising Standards Authority ASA

Business, Education, Media Business, Education, Media

Alcohol Advertising

Advertising Standards Authority ASA

The rules surrounding alcohol advertising are strict. However, it is still possible to come up with creative, effective ads that comply with the Advertising Codes. This module will cover the key rules that an alcohol marketer needs to know.
Course type
Online Course
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Business, Education, Media Business, Education, Media

Food and Soft Drink Advertising to Children

Advertising Standards Authority ASA

This course will give you an overview of the main rules that apply when advertising food and soft drink products to children in non-broadcast media. It will also take you through some exercises to put your understanding into practice and will end with an assessment to test what you've learned.
Course type
Online Course
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Business, Education, Media Business, Education, Media

Gambling Advertising

Advertising Standards Authority ASA

This course provides gambling advertisers with all of the tools they require to produce ads that comply with the rules.
Course type
Online Course
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Business, Education, Media Business, Education, Media

Insiders Guide to the ASA and CAP

Advertising Standards Authority ASA

An Insiders' Guide to the ASA & CAP will cover all of the essential rules and information required to create advertising campaigns that stick to the UK advertising rules, the CAP Advertising Code.
Course type
Online Course
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Business, Education, Media Business, Education, Media

Medicines, Medical Devices, Treatments and Health

Advertising Standards Authority ASA

This course gives guidance on the correct way to advertise health related products, including medicines, medical devices and treatments.
Course type
Online Course
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Business, Education, Media Business, Education, Media

Misleading Advertising Part One

Advertising Standards Authority ASA

On this course you will discover how to avoid creating advertising that could inadvertently mislead your customers, and create campaigns that comply with the rules. This course focuses on how to deal with aspects of 'free', 'comparisons' and 'availability' in your ads.
Course type
Online Course
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Business, Education, Media Business, Education, Media

Misleading Advertising Part Three

Advertising Standards Authority ASA

This module will look further at some of the key issues relating to misleading advertising, including exaggeration, pricing, guarantees and after-sales service. The course provides you with authoritative advice and guidance on how to create campaigns that comply with the rules.
Course type
Online Course
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Business, Education, Media Business, Education, Media

Misleading Advertising Part Two

Advertising Standards Authority ASA

On this module you will learn the importance of having the evidence to back up your claims, making sure any qualifications are clear, and how to avoid misleading your customers with the use of endorsements and testimonials.
Course type
Online Course
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Business, Education, Media Business, Education, Media

Motoring eLearning

Advertising Standards Authority ASA

This course provides motoring advertisers with the tools they require to produce ads that comply with the rules.
Course type
Online Course
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Business, Education, Media Business, Education, Media

Promotional Marketing

Advertising Standards Authority ASA

This online training module has been designed to provide marketing, advertising and compliance professionals with all of the tools they require to run effective and compliant promotions.
Course type
Online Course
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Business, Education, Media Business, Education, Media

Social Media

Advertising Standards Authority ASA

This module covers how and when the CAP Code applies to social media, as well as looking at which types of social media posts are likely to be covered by the Code, and why.
Course type
Online Course
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