Crafting a Values-Driven Brand

This course empowers marketers to integrate ethical, inclusive, and sustainable practices into their strategies. Through self-paced modules, you’ll learn purpose-led brand development, apply Equality, Diversity, and Inclusion (EDI) principles, and create accessible, eco-friendly campaigns. Practical templates, expert interviews, and reflective exercises support you in developing an Impact Pledge-a plan to apply course principles in your work. By course end, you’ll be able to assess your current approach, adopt ethical marketing frameworks, and communicate your brand values clearly and confidently.

This 8-week certification course in marketing is designed to empower participants with the tools and strategies needed to create meaningful, positive impacts through their marketing efforts. Covering key topics such as crafting compelling marketing messages, understanding audience personas, mastering SEO, and leveraging content and social media marketing, this course guides learners through the process of developing a strong brand identity and a comprehensive marketing plan. Participants will emerge with not just theoretical knowledge but practical skills to make a real difference in their marketing activities.

Learn how to create copy that stands out, even with limited copywriting experience. This course focuses on an empathy-led approach, helping you connect deeply with customers and build messaging that stays true to your brand's mission and values. You'll learn how to craft impactful campaigns and develop customer personas that go beyond basic demographics. It’s not just about copywriting techniques—it’s about putting your customer at the centre of your story. Plus, discover tools to help you with your copywriting and the importance of performance tracking using key metrics. You’ll also receive templates and worksheets to support your copywriting efforts.

In this masterclass in SEO for user intent, learn how to boost your visibility on search engines like Google and Bing through effective SEO. We’ll cover understanding user intent and aligning your content with this, on-site factors (keywords, user experience), off-site factors (backlinks, social media), and technical SEO elements like URL structure and site speed. Plus, discover the role of tools from platforms such as WordPress, Wix and Squarespace to help you with your SEO, and the importance of performance tracking using Google Analytics. You’ll also receive a dashboard, checklist, and worksheets to support your SEO efforts.