Sustainability in Action

This course, created by Emma Forward, follows on from the Ecommerce Essentials course, giving a more detailed view into eCommerce and how you can optimise your online shop to increase revenue.

This course will boost your confidence in creating impactful and creative experiences for your customers to enjoy, help turn browsers into buyers, and show you how to communicate your brand’s retail statement, marketing and advertising.

This course will help you learn more about what bespoke merchandise can add to your retail offer, and how to go about developing a bespoke product or range, from initial inspiration to sales ringing at the tills.

This course covers all key areas of catering finance within cultural venues. And will provide useful guidance and help in understanding the financial considerations that will make your catering outlet a success.

This FREE course looks at why catering can be an important income stream for your organisation, and will equip you with the knowledge and understanding of the different business models available to you.

This course looks at the essentials of running a small catering business, whether you’re starting from scratch or looking to develop your existing offer. With a focus on setting up a visitor café, the lessons and resources can also be applied to other food & beverage outlets.

You might already have a catering offer at your organisation, but are you making the most of its potential? This course will help you better understand how to maximise the opportunities in your current operation and to develop new offers in an informed way.

This course will set you on the right path to start hiring out your location to commercial crews by giving you a toolkit of resources that will enable you to set up and operate your location hire business.

This course gives you a good understanding of copyright essentials as well as practical tips to help you confidently create, commission, find and use content.

This course is a must for anyone working in visitor experience. You'll explore the experience economy, how the idea has developed, its impact on everything we do within attractions today, and how we can use this to create transformative visitor experiences. Written and delivered by expert David Hingley, who has led visitor experience at Tate and Historic Royal Palaces. You will learn, What is the experience economy, The case for transformative experiences, See practical approaches and case studies, Transforming your practice with practical knowledge.

This course will inspire you to develop a world class visitor experience by understanding human behaviour and improving your communication skills, regardless of where you are in your career.

The course will help you get up to speed with the basics of crowdfunding, start you thinking about how to run your own campaign, and give you the tools you need to make the most of the opportunity.

This course is aimed at anyone working in a cultural attraction who wants to learn more about guided tour experiences. The courses covers all the key aspects you need to think about, right from deciding whether or not this should be something you are offering at your attraction, through development and planning, all the way to delivery.

This course will guide you through the principles of how to build your brand, and how this can help to develop customer engagement, increase customer visits and boost revenue.

This course is a beginner’s guide on how to set up an online shop, created by consultant Emma Forward. From choosing the right platform, to what to sell and how to market it.

This course will guide you step-by-step through the process of identifying, evaluating, and selecting the best ticketing solution for your attraction, empowering you to make an informed decision that will benefit both your operations and your visitors. Understand your priorities and how to write the best brief to help you pick the right system for you and your organisation.

This course gives those who are already working in licensing the skills to enhance their current licensing programmes and take the next steps to exploit assets in their organisation that they are aware of.

Course Programme, Why Host Weddings, Current Market Trends, Wedding Options at Your Venue, Setting Up Your Wedding Venue, Marketing. This course is aimed at anyone who is thinking about earning income from weddings. You may already be hosting corporate or other events, but have never considered weddings, or you might be new to events completely.

Course Programme, How to Read a P&L, Management Accounts, P&L for a Digital Art Exhibition, P&L for Hosting Weddings, Reforecasting. This course is aimed at anyone working in a commercial or marketing role at a cultural organisation. It will help you gain a greater understanding of how to interpret and create a P&L.

This course will inspire you to develop a world class visitor experience by understanding human behaviour and improving your communication skills, regardless of where you are in your career.

This course will guide you through the key concepts, strategies, and best practices for planning and implementing successful fundraising campaigns. From securing major donations to building relationships with corporate partners, you’ll learn the practical steps needed to build a robust fundraising approach that aligns with your organisation’s goals. The course also provides you with eight downloadable templates.

This course will cover the main factors to take into consideration when building your venue hire business, so that you can confidently establish an income stream which is sustainable and profitable.

Course Programme, What is Leadership?, The Six Styles of Leadership, The Benefits and Drawbacks of Each Leadership Style, Developing Each Leadership Style.

This course introduces you to the three key areas of earned income, admissions in the form of ticket sales, affiliation in the form of donations, memberships and subscriptions, and ancillary in form of food and beverage, merchandise and other added value items. The course will also teach you how to maximise earned income by developing an integrated strategy across all three of these areas.

This course will give you a comprehensive overview of Contract Negotiation, and in particular, contract law in relation to the cultural sector. From understanding what a contract is, to how they are written and what that language means, this in depth course will guide you through the essential knowledge you need to understand how contracts can work for you.

This course will give you a chance to consider how and why you could, and should, PR your retail destination and the products that you sell either yourself or with the help of an agency.

This course will give you the skills and confidence to publish a book – regardless of your experience or size of organisation. Instructor Rory Hill explains all the key concepts behind publishing a book, from formulation to evaluation, as well as highlighting all the vital relationships you need to manage along the way.

This course will help you understand the whole of the buying and planning cycle. Experienced retail consultant Perry Bushell will take you through the key stages that make up the planning cycle – product strategy, research and range planning, sourcing and designing product,, supplier selection and product launch.

This course will give you the tools, techniques and knowledge you need to both effectively run the financial side of your business, and be able to evaluate its current and potential future performance.

This course will explore the importance of understanding your customer in order to turn browsers into buyers.

This FREE micro-course will give you the tools to use the theatre and drama of visual merchandising to best effect in your shop.

This course gives you an introduction to the subject of brand licensing, including what you should license as well as how to develop licensing programmes, draft licensing agreements and create licensing business plans.