Data-Driven Design for Customer Experience (CX)

This course provides entrepreneurial training to professionals working in the life sciences and biotechnology. Learn from established biotechnology entrepreneurs who will guide you through identifying, developing and evaluating business opportunities based on their expertise and experience of successful commercial innovations. By the end of this course, you will have developed more confidence in identifying biotechnology and life science business opportunities - and realising their potential through consideration of factors such as intellectual property, freedom to operate, and seeking and securing funding.

This research-informed and practice-infused course focuses on three main aspects of climate change and its societal implications, metrics, technology and governance. Explore the interconnections between the issues raised by climate change and understand how it affects your organisation, gaining the expertise to develop your own position or strategy to solve these issues within your context. This course will provide decision-makers with the ability to develop a 360-degree view of climate change and the implications for society. You will gain the confidence to find new innovative pathways to address climate change, and understand its broader collective political and legal implications.

In this course, you will learn how to captivate an audience from the very first words you write or say, techniques for making a mark with memorable messages, and how to find and use the power of your own unique style. You will also explore the importance of being crystal clear on your story, the effectiveness of simplicity, incisive writing and speaking techniques, using logic and emotion to influence and persuade, how to adopt positive body language to help you command an audience, and the remarkable but all too often underappreciated art of storytelling.

Discover the what, when and why of control engineering. Participants will learn to identify opportunities for feedback and control in their professional context and develop the skills needed to effectively use Matlab and Simulink to analyse and design control systems. They will look at performance specifications and theoretical limits on what can be achieved, as well as discuss sensors and actuators. Relevant examples will be drawn from a range of applications to give context to conceptual information and participants will be encouraged to apply their learning to their own work through discussions and project work.

Creative problem solving is increasingly recognised as the most sought-after skill in business. This is true across a wide range of industries, and across both private and public sectors. This course will help you to learn about the role of creativity in problem solving, and the application of design thinking to different business tasks. You will discover the characteristics of difficult problems, the thinking skills that are used to address them and the various biases that need to be overcome. You will recognise and develop your creative skills, gaining confidence in them and in your capacity to develop them further.

The importance of sustainable development is increasingly acknowledged and accepted throughout The engineering of critical infrastructure enables the delivery of essential services and it is vital that these systems are designed to meet the real needs of society and end users in truly sustainable ways. Using case studies, the course will show how guiding principles for sustainable infrastructure can deliver better solutions in practice. We will look at the process of change and innovation and investigate the use of specific tools and methodologies which can apply to planning, design, construction and operational issues in the infrastructure sector.

Our online course, ESG Risk Management, provides managers across all sectors with a comprehensive introduction to ESG risk management practice. As the requirement to address ESG risks grows, this course will equip you with the tools and techniques to develop a more sustainable and resilient organisation. You will learn how to integrate ESG risks into existing risk strategy and risk management frameworks, and will examine the new methodologies which help benchmark ESG ratings against industry peers. You will also look at standards for procurement and investment decisions.

Created with the University of Cambridge’s Centre for Science and Policy (CSaP), this course will provide learners with analytical tools and frameworks to deeply understand the problems they may be facing, improve their decision-making processes, and produce effective, evidence-based policy solutions. This course will dig into issues impacting the creation of rigorous policies, including considering what rational decision-making is. Evidence analysis will be at the forefront of your learning, with this course featuring unique courtroom simulation activities to allow you to hone your abilities in critically evaluating, and advocating for, different interpretations of evidence.

Discover how key anatomical features of the brain and spinal cord underlie functions and how damage to these structures can lead to specific functional deficits, for example, due to stroke, trauma or neurodegenerative disease. Through a series of videos and images from the University of Cambridge dissecting rooms, you’ll be able to visualise brain structure at different levels and explore the regions of the brain involved in sensory, motor, emotional and cognitive function. Our course, Functional Neuroanatomy, will provide you with the knowledge to identify brain and spinal cord pathology and the associated clinical signs in patients.

This comprehensive course empowers learners to strategically integrate generative AI into organisational frameworks. Covering the fundamentals of generative AI, the programme explains high-level principles and teaches learners to identify the benefits while navigating potential challenges and risks. With a focus on diverse organisational contexts, participants learn essential principles and proven methods for effective implementation. The course emphasises staying abreast of rapid AI evolution, imparting expertise in solution evaluation and techniques for anticipating next-generation advancements.

This course will teach methods, principles and approaches for designing systems, products and services that leverage AI to assist users in achieving their goals and improving user experience. Through a series of case-based exercises (applicable to a wide range of industries), learners will gradually create a report that functionally models their own AI system design, including strategies for managing risk, governance, verification and validation. The course will provide professionals at a senior or managerial level with practical and transferable knowledge on how to effectively use AI in a system and enable them to present this knowledge in a clear and compelling fashion.

Today’s world is increasingly diverse as companies embrace globalization and respond to the shifting landscape of the pandemic. The ability to effectively interact, work and develop meaningful relationships with professionals across different cultures and social groups is essential in a global workforce. Drawing on interdisciplinary research, this course will provide you with the necessary awareness, know-how and practical skills needed to become more effective at intercultural interactions. You will draw on various models to analyse your own experiences in order to develop a personal development plan to address effective interactions at work in the face of significant challenges.

Our Internet of Everything course will highlight the novel interconnections between IoX branches, and demonstrate how you can capitalise on these connections to create ground-breaking applications. You will explore the challenges associated with the integration of heterogeneous technologies into your business workflows and how to interface them with the universe at different scales. This understanding will also help you quantify the impact of incorporating emerging IoX’s, such as, the Internet of Senses and the Internet of Bio-Nano Things, into your organisation, and plan efficient strategies for their seamless integration.

Discover how to interpret consumer genetic testing, understand the opportunities it can offer and also its limitations. You will attempt to answer the question, 'How does genetics help us to better understand ourselves?' with a focus on application to your own professional context. This course will explore key genetic principles and how they play into the common technologies that we see in genetic measurements today. You will gain the confidence to apply what you've learned, reflecting on how genetics factors into your industry, the key issues that may arise, and the rationale behind what tests may be useful to use.

This course will help professionals develop their own innovative capacity and adapt it to their workplace. Participants will learn to recognise and create tactics to apply entrepreneurial thinking as well as explore their own entrepreneurial capabilities. They will follow the process of intrapreneurship from exploration and exploitation of ideas through to pitch, business plan and implementation. Participants will learn about the mindset of an entrepreneur, the qualities of an innovative organisation and how to discover them, how to identify and build teams, and how to handle potential roadblocks. They will also learn about the importance of marketing, funding, and about intellectual property concerns.

In this course, you will learn how to understand big data, user-driven events, data science techniques and machine learning and apply this in order to inform successful product feature development and strategic business solutions. You will use BigQuery and Colab notebook to identify how you can recognise business problems, obtain data as the building blocks of problem-solving, and how to use data science techniques to help understand, build and validate possible solutions. You will be able to apply your learning immediately in the workplace, making proactive changes that secure strategic and financial success based on real data.

Software architecture is the backbone of any software system and plays a critical role in its success. By providing the blueprint for the system's design and organisation, it establishes the groundwork for key aspects such as scalability, maintainability, and other quality properties. This course addresses challenges beyond traditional software engineering, bridges the gap between management and coding, and offers valuable insights into the tasks that lie at the intersection of these domains. It also explores how the adoption of new technologies, such as AI, affects the quality of software systems.

This course will explore how nanobiotechnology uses interdisciplinary concepts to deliver materials that will help us tackle some of the world’s biggest challenges. You will examine a range of key topics such as nanomaterial preparation and nanotoxicology, design of nano-bio hybrids, and bio-inspired nanotechnology. You will learn how nature-inspired design and manmade structures can be combined with biomolecules to create tools for drug delivery, medical imaging, tissue engineering, solar cell and battery design, and much more. With a focus on the biomedical field, the techniques, strategies, and methods explored on this course can be applied to solve key challenges across different industries.

In this course you will discover how recent developments in trial design are transforming therapy development in clinical science. Drawing on the expertise of world-acknowledged experts in the field you will gain an overview of translational and experimental medicine, as well as the various types of traditional and novel trial designs that are utilised, through real clinical examples, with a focus on the role of digital technology and a patient-centred approach. This course will provide you with the knowledge to transform any clinical problem into a practical plan of action.

Discover how you can use roadmapping to ensure technological decisions and developments are aligned with product and business plans. Learn how to overcome complex challenges using a process that has been successfully tried and tested in a variety of industries. This course will enable you to successfully support technology strategy, facilitate the timely development and integration of technologies into new products and services, and identify gaps in the market.

Our course, Research Commercialisation and Technology Transfer, will give you the tools to create impact from academic research through consultancy, licensing and new venture creation. Using case studies from Cambridge Enterprise, one of the world’s most successful technology transfer offices, you will be introduced to fundamental aspects of the topic by leading practitioners with 50 years of knowledge exchange, technology transfer and commercialisation experience. Critically, the course is focused on how to use that expertise to apply to your own context and organisation, whilst developing your global professional network.

This course is taught by a global expert and is uniquely action-oriented. It outlines developments in law and policy as they relate to the UN SDGs and shows you how to meet international SDG treaty requirements and address critical public policy challenges. It will enable you to implement and report on SDGs at local, regional, national and international levels in alignment with the 2030 Agenda. You will walk away with a plan of action – and know how to replicate this process with existing tools across a variety of SDGs and targets.

Discover how the Wealth Economy framework takes a holistic approach towards the necessary assets or capital needed to generate prosperity. With a focus on practical implementation, and firmly grounded in theory, you will gain a solid understanding of the concepts underpinning this framework. You will also find out how you can develop a baseline set of measures, or an approach to measurement, that is relevant to your organisation or context. You will become empowered to encourage an inclusive decision-making process within your organisation, spotlighting links between assets, to enable the development of holistic strategies.