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Advice, am Social Media

Seminar

About the CPD Course

The seminar, delivered by ASA and CAP experts, will provide an in-depth look at the rules for social media advertising. Attendees will benefit from hearing a range of real-life case studies to help understand the rules further and ensure their marketing communications on social media are recognisable.

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CPD Provider

Committee of Advertising Practice

Committee of Advertising Practice

The Committee of Advertising Practice (CAP) is responsible for writing and maintaining the Advertising Codes. CAP is the sister organisation of the Advertising Standards Authority (ASA), who is the UK’s independent regulator of advertising across all media. Together we work to support the industry to help them get their ads right before they are published. We do this by providing guidance, pre-publication advice and training for the industry.
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Media Media

Advice, am Insiders’ Guide to the ASA and CAP Manchester

Committee of Advertising Practice

An Insiders' Guide to the ASA & CAP will cover all of the essential rules and information required to create advertising campaigns that stick to the UK advertising rules, the CAP Advertising Code.
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Advice, am Misleading Advertising

Committee of Advertising Practice

This seminar will cover all of the essential rules and information required to create advertising campaigns that do not mislead consumers.
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Advice, am Online Advertising

Committee of Advertising Practice

This seminar will guide delegates through the ASA’s online remit. ASA/CAP experts will talk attendees through the relevant rules of the UK Code of Non-broadcast Advertising, Direct & Promotional Marketing (CAP Code) and how they apply to online marketing i.e. advertisements on paid-for (sponsored) searches, social media, companies’ own marketing claims on their own websites and in other non-paid for space they control.
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Advice, am Promotional Marketing

Committee of Advertising Practice

This CAP seminar will provide attendees with greater knowledge and understanding of the promotional marketing rules which will ensure their promotional marketing campaigns are effective and compliant.
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Media Media

Alcohol Advertising

Committee of Advertising Practice

The rules surrounding alcohol advertising are strict. However, it is still possible to come up with creative, effective ads that comply with the Advertising Codes. This module will cover the key rules that an alcohol marketer needs to know.
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Media Media

Gambling Advertising

Committee of Advertising Practice

This course provides gambling advertisers with all of the tools they require to produce ads that comply with the rules.
Course type
Online Course
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Media Media

Insiders’ Guide to the ASA and CAP

Committee of Advertising Practice

This module is designed for marketing, advertising and compliance professionals to provide them with an essential foundation of how advertising regulation works. The course will run through the key principles of creating marketing communications that comply with the Codes and uses real-life rulings to illustrate how the ASA’s remit applies.
Course type
Online Course
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Media Media

Misleading Advertising Part One

Committee of Advertising Practice

On this course you will discover how to avoid creating advertising that could inadvertently mislead your customers, and create campaigns that comply with the rules. This course focuses on how to deal with aspects of 'free', 'comparisons' and 'availability' in your ads.
Course type
Online Course
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Media Media

Misleading Advertising Part Two

Committee of Advertising Practice

On this module you will learn the importance of having the evidence to back up your claims, making sure any qualifications are clear, and how to avoid misleading your customers with the use of endorsements and testimonials.
Course type
Online Course
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Media Media

Misleading Advertising Three

Committee of Advertising Practice

This module will look further at some of the key issues relating to misleading advertising, including exaggeration, pricing, guarantees and after-sales service. The course provides you with authoritative advice and guidance on how to create campaigns that comply with the rules.
Course type
Online Course
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Media Media

Promotional Marketing

Committee of Advertising Practice

This online training module has been designed to provide marketing, advertising and compliance professionals with all of the tools they require to run effective and compliant promotions.
Course type
Online Course
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Media Media

Social Media

Committee of Advertising Practice

This module covers how and when the CAP Code applies to social media, as well as looking at which types of social media posts are likely to be covered by the Code, and why.
Course type
Online Course
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CPD Subsectors

PR & Marketing
Social Media

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