Media
Advice, am Insiders’ Guide to the ASA and CAP Manchester
Committee of Advertising Practice
An Insiders' Guide to the ASA & CAP will cover all of the essential rules and information required to create advertising campaigns that stick to the UK advertising rules, the CAP Advertising Code.
Seminar
Media
Advice, am Misleading Advertising
Committee of Advertising Practice
This seminar will cover all of the essential rules and information required to create advertising campaigns that do not mislead consumers.
Seminar
Media
Advice, am Online Advertising
Committee of Advertising Practice
This seminar will guide delegates through the ASA’s online remit. ASA/CAP experts will talk attendees through the relevant rules of the UK Code of Non-broadcast Advertising, Direct & Promotional Marketing (CAP Code) and how they apply to online marketing i.e. advertisements on paid-for (sponsored) searches, social media, companies’ own marketing claims on their own websites and in other non-paid for space they control.
Seminar
Media
Advice, am Promotional Marketing
Committee of Advertising Practice
This CAP seminar will provide attendees with greater knowledge and understanding of the promotional marketing rules which will ensure their promotional marketing campaigns are effective and compliant.
Seminar
Media
Advice, am Social Media
Committee of Advertising Practice
The seminar, delivered by ASA and CAP experts, will provide an in-depth look at the rules for social media advertising. Attendees will benefit from hearing a range of real-life case studies to help understand the rules further and ensure their marketing communications on social media are recognisable.
Seminar
Media
Alcohol Advertising
Committee of Advertising Practice
The rules surrounding alcohol advertising are strict. However, it is still possible to come up with creative, effective ads that comply with the Advertising Codes. This module will cover the key rules that an alcohol marketer needs to know.
Online Course
Media
Food and Soft Drink Advertising to Children
Committee of Advertising Practice
This course will give you an overview of the main rules that apply when advertising food and soft drink products to children in non-broadcast media. It will also take you through some exercises to put your understanding into practice and will end with an assessment to test what you've learned.
Online Course
Media
Insiders’ Guide to the ASA and CAP
Committee of Advertising Practice
This module is designed for marketing, advertising and compliance professionals to provide them with an essential foundation of how advertising regulation works. The course will run through the key principles of creating marketing communications that comply with the Codes and uses real-life rulings to illustrate how the ASA’s remit applies.
Online Course
Media
Misleading Advertising Part One
Committee of Advertising Practice
On this course you will discover how to avoid creating advertising that could inadvertently mislead your customers, and create campaigns that comply with the rules. This course focuses on how to deal with aspects of 'free', 'comparisons' and 'availability' in your ads.
Online Course
Media
Misleading Advertising Part Two
Committee of Advertising Practice
On this module you will learn the importance of having the evidence to back up your claims, making sure any qualifications are clear, and how to avoid misleading your customers with the use of endorsements and testimonials.
Online Course
Media
Misleading Advertising Three
Committee of Advertising Practice
This module will look further at some of the key issues relating to misleading advertising, including exaggeration, pricing, guarantees and after-sales service. The course provides you with authoritative advice and guidance on how to create campaigns that comply with the rules.
Online Course
Media
Promotional Marketing
Committee of Advertising Practice
This online training module has been designed to provide marketing, advertising and compliance professionals with all of the tools they require to run effective and compliant promotions.
Online Course
Media
Social Media
Committee of Advertising Practice
This module covers how and when the CAP Code applies to social media, as well as looking at which types of social media posts are likely to be covered by the Code, and why.
Online Course
