How To Do Semiotics in Seven Weeks

Semiotics is critical for understanding how brands work, The course How To Do Semiotics in Seven Weeks gives you an overview of applied semiotics as well as tools and tacit knowledge you need to do semiotics, Our focus in on practising those skills together, You will gain confidence and rigour and learn a tried and tested process in actually doing a semiotic analysis, producing useful findings, and adding value to market research, You will attain basic proficiency in doing semiotics of brands by creating a code map through following a step-by-step process over the seven weeks,