Effective Evaluation Workshop

Effie believes effectiveness should be an everyday orientation and helps teams perform at the highest level through its globally recognized Framework of Marketing Effectiveness. This program provides the latest and most progressive marketing practices and develops and sharpens skills necessary to create award-winning work. With advice from leading practitioners, bite-sized learning and exercises and case studies from Effie’s vast library participants will enjoy learning how to bring rigor to their work and business.

The Effie Playbook is a training programme designed to help an organisation create and reinforce a culture of effectiveness at speed. It can be tailored to fit with an individual organisation's sector, business needs and existing training. Its flexible modules include an overview of the tools and theory, brought to life with cases tailored to the organisation's business challenge, and an interactive team based mock judging experience to hone evaluation skills.