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Effie Fundamentals

Online Course

About the CPD Course

Effie believes effectiveness should be an everyday orientation and helps teams perform at the highest level through its globally recognized Framework of Marketing Effectiveness. This program provides the latest and most progressive marketing practices and develops and sharpens skills necessary to create award-winning work. With advice from leading practitioners, bite-sized learning and exercises and case studies from Effie’s vast library participants will enjoy learning how to bring rigor to their work and business.

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CPD Provider

Effie

Effie

Effie is a non-profit organisation dedicated to leading, inspiring and championing the practice and practitioners of marketing effectiveness.  We do this through training programmes, events and thought leadership and the world’s largest effectiveness awards that operate in 125+ markets.
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Other courses from Effie

Business, Media, Public Business, Media, Public

Effective Evaluation Workshop

Effie

Effective Evaluation is a workshop designed to teach the principles of Effective Marketing and enable participants to strengthen their evaluation skills and understanding of what makes for Effective marketing campaigns.
Course type
Workshop
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Business, Media, Public Business, Media, Public

The Effie Playbook

Effie

The Effie Playbook is a training programme designed to help an organisation create and reinforce a culture of effectiveness at speed. It can be tailored to fit with an individual organisation's sector, business needs and existing training. Its flexible modules include an overview of the tools and theory, brought to life with cases tailored to the organisation's business challenge, and an interactive team based mock judging experience to hone evaluation skills.
Course type
Training Course
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CPD Subsectors

Sales & Marketing
PR & Marketing
Charity & Non-Profit

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