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The Effie Playbook

Training Course

About the CPD Course

The Effie Playbook is a training programme designed to help an organisation create and reinforce a culture of effectiveness at speed. It can be tailored to fit with an individual organisation's sector, business needs and existing training. Its flexible modules include an overview of the tools and theory, brought to life with cases tailored to the organisation's business challenge, and an interactive team based mock judging experience to hone evaluation skills.

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CPD Provider

Effie

Effie

Effie is a non-profit organisation dedicated to leading, inspiring and championing the practice and practitioners of marketing effectiveness.  We do this through training programmes, events and thought leadership and the world’s largest effectiveness awards that operate in 125+ markets.
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CPD Subsectors

Sales & Marketing
PR & Marketing
Charity & Non-Profit