Marketing Essentials

The aim of this course is to provide the learner with a deeper understanding of how safeguarding operates and how they can apply it to their own work. The learning module will cover, Understanding the role and purpose of safeguarding children, Identifying children who are most at risk of harm, Introducing risk assessment and referral procedures, Recognising responsibilities regarding referrals to the relevant bodies, Understanding the role and purpose of the Child Protection Conference including plans and reviews.

The aim of this course is to refresh the learner's safeguarding knowledge, update their skills and understanding of child safeguarding, and equip them with the necessary steps to take if they suspect a safeguarding concern. The learning module will cover, Understanding the various elements of the safeguarding framework, Identifying susceptible children most at risk from abuse and neglect, Implement appropriate processes for effective reporting of safeguarding concerns.

The aim of this course is to provide the learner with a deeper understanding of safeguarding vulnerable adults and related issues. By providing additional information and insights, it aims to build upon existing knowledge and enhance participants' ability to effectively address safeguarding concerns. The learning module will cover, Identifying the key pieces of legislation that relate to safeguarding adults. Recognising the different types of abuse and how to identify them, Understanding the details of the Mental Capacity Act and its implications for safeguarding, Effectively addressing safeguarding concerns and implement the appropriate procedures.

The aim of this learning module is to provide the learner with the necessary knowledge of the different elements of closing, and the practical skills and tools to close more deals and achieve success in sales. The learning module will cover, Understanding the different elements of the closing process, Introducing valuable insights and strategies to increase success rates in sales, Incorporating closing techniques into the sales process to significantly enhance its effectiveness.

The aim of this learning module is to provide the learner with an understanding of GDPR, emphasising its significance, concepts, and principles. It also equips individuals with essential skills to develop an effective compliance strategy to comply with these regulations. The learning module will cover, Understanding the significance of GDPR and its core concepts and principles, Recognising strategies for compliance with the regulations, Exploring the defined roles and responsibilities outlined within the GDPR framework.

The aim of this course is to provide the learner with a thorough understanding of workplace bribery and enable them to safeguard both themselves and their organisation through the implementation of effective anti-bribery policies and procedures. The learning module will cover, Understanding of bribery and the necessity of safeguarding against it, Identifying instances where bribery constitutes a crime and understanding the potential consequences of accepting bribes, Exploring regulations and policies for monitoring and declaring legitimate offers of gifts and hospitality.

The aim of this course is to provide the learner with a thorough understanding of money laundering, covering relevant regulations for financial sectors and businesses engaged in substantial cash, property, or goods transactions. It delves into the illegality of money laundering and its implications. The learning module will cover, Understanding the concept and consequences of money laundering, Examining regulations, monitoring, and controls associated with money laundering, Clarifying the commission of money laundering offenses and how they occur.

The aim of this learning module is to provide the learner with the knowledge and skills to achieve better sales results through appropriate, effective and targeted questioning. The course will cover, Understanding why asking the right questions helps to gather valuable information which enables a tailored sales approach offering targeted solutions, Identifying the various types of questions you can ask as a sales professional, Recognising the sales techniques, approaches and the five-step process that can be implemented to maximise your effectiveness.

The aim of this learning module is to provide the learner with the skills to navigate assertiveness without crossing into aggression, fostering a balanced and effective communication style. The learning module will cover, Understanding behaviour types ranging from aggressive and passive-aggressive to assertive, Techniques for cultivating assertive behaviour, Mastering the art of being assertive without falling into aggression.

The aim of this learning module is to provide the learner with help to cultivate assertiveness skills and gain a clear comprehension of what assertiveness entails. The learning module will cover, Understanding what we mean by assertiveness, Introducing techniques for assertive communication including active listening, Key strands to developing assertiveness.

The aim of this learning module is to provide the learner with extensive knowledge and practical skills to craft impactful strategies that foster customer loyalty. By delving into fundamental principles and proven techniques, participants will explore how to drive customer retention, satisfaction, and advocacy. The learning module will cover, Understanding the significance and advantages of customer loyalty, Stages in the process of crafting exceptional customer experiences , Exploring strategies for implementing effective customer loyalty programmes.

The aim of this learning module is to provide the learner with a detailed understanding of the impact bullying and harassment can have on employees within the workplace. It delves into the root causes of these behaviours while emphasising the responsibility employers bear in establishing thorough policies, procedures, and preventive measures to effectively address and mitigate such issues in the workplace. The learning module will cover, Understanding the impact of bullying and harassment and the business implications, Implementing efficient policies and procedures to counteract bullying and harassment, Employing strategies to safeguard and provide support for employees affected by such behaviour.

The aim of this learning module is to provide the learner with an understanding of the significance of effective written communication and the techniques involved. The learning module will cover, Understanding the art of constructing impactful written communications, Identifying the common errors in business writing, Exploring diverse purposes for written communication.

The aim of this course is to provide the learner with an understanding of what represents child sexual exploitation. Additionally, it aims to equip them with the necessary knowledge and skills to identify signs of exploitation when working with children and young people. The learning module will cover, Understanding child sexual exploitation and recognise those most vulnerable to it, Identifying methods used to target children and young people and the impact of sexual exploitation on them, Outlining the common behaviours of a child who may be experiencing exploitation, Applying best practice approaches for responding to concerns and making a referral.

The aim of this learning module is to provide the learner with a grasp of Rising Stars and equip leaders with the skills to execute an exceptional coaching strategy for nurturing these emerging talents. The learning module will cover, An exploration of the importance of Rising Stars within an organisation, The introduction of best practices for effectively preparing Rising Stars for career advancement, The formulation of a structured coaching programme plan.

The aim of this learning module is to provide the learner with a thorough understanding of effective coaching methods and strategies, focusing on refining and improving these techniques. The learning module will cover, Understanding the concept and components of coaching skills, Application of the GROW coaching model, Exploring the elements integral to an effective feedback process.

The aim of this learning module is to provide the learner with best practices for handling complaints, how to respond to challenging situations and what you should do to reduce the likelihood of complaints occurring. The learning module will cover, Understanding what constitutes a complaint and why customers voice complaints, Six step process to investigating complaints, Principles of good complaints handling and service improvement.

The aim of this learning module is to provide the learner with a broad understanding of conflict management, including its underlying causes and practical approaches for mitigating or resolving conflicts in the workplace. The learning module will cover, Clarifying the concept of Conflict Management, Introducing the concept of conflict risk assessment, Outlining the steps involved in preventing and effectively addressing conflicts.

The aim of this course is to provide the learner with the knowledge and skills required to implement effective marketing strategies aimed at an existing customer base. These strategies are designed to enhance the customer experience, fostering increased engagement, satisfaction and loyalty among customers. The learning module will cover, Understanding the concept of customer marketing and effective marketing strategies, Implementing techniques to cultivate strong connections and engagement, Identifying the various customer marketing strategies to enhance customer loyalty and satisfaction.

The aim of this learning module is to provide the learner with the foundational principles of customer service success, enabling them to apply these skills across diverse roles and levels within customer service. The learning module will cover, Exploring strategies to establish rapport effectively, Understanding the steps involved in cultivating customer loyalty, Mastering key principles to foster customer engagement.

The aim of this course is to provide the learner with an understanding of the security challenges posed by social media for both organisations and employees. By exploring these subjects, participants will gain valuable insights to make informed decisions and enhance security measures. The learning module will cover, Understanding cyber security threats and their associated risks, Identifying robust security measures to safeguard against threats, Exploring the security challenges linked to social media usage and integrating best practices for responsible and secure engagement.

The aim of this course is to provide the learner with an understanding of the security challenges organisations face across social media platforms when employees access these platforms for both personal and professional purposes. The learning module will cover, Understanding cyber security and its pivotal role in risk management, Examining security issues associated with social media usage, Implementing security measures to minimise risks and protect against potential threats.

The aim of this course is to provide the learner with an understanding of what constitutes a data breach and strategies for risk management, including the steps necessary for reporting after a data breach has occurred. The learning module will cover, Understanding the significance of Data Breaches and their potential consequences, Examining reporting protocols, specifically the timing and methods for notifications post-breach, Identifying the procedures essential for effective data breach management.

The aim of this learning module is to provide the learner with insights into the causes behind encounters with angry customers and equip them with knowledge and skills to de-escalate challenging scenarios, empowering them to competently handle confrontations with angry individuals across diverse situations with confidence. The learning module will cover, Exploring the root causes triggering customer frustration and anger, Achieving proficiency in effective strategies to handle irate customers, Emphasising the significance of follow-up and implementing effective techniques for this.

The aim of this learning module is to provide the learner with an understanding of decision-making excellence and its practical application within their organisation. The learning module will cover, Recognising the significance of decision-making, Familiarisation with various decision-making tools and techniques, Steps to enhance the quality of decision-making.

The aim of this learning module is to provide the learner with a comprehensive understanding of delegation principles and enhance their proficiency in this vital skill. The learning module will cover, Clarifying the concept of "Delegation.", Mastering the steps involved in delegation, Exploring various forms of delegation.

The aim of this course is to provide the learner with an understanding of the role and responsibilities of a Designated Safeguarding Officer for ensuring compliance with an organisation's safeguarding policy. The learning module will cover, Understanding safeguarding structure and recognising the various levels of support needed, Introducing the law, policies and guidance documents for best practice in safeguarding, Recognising the roles and responsibilities of a Designated Safeguarding Officer, Understanding the role and purpose of the Child Protection Conference including plans and reviews, Responding to reports of abuse appropriately and efficiently ensuring that disclosures from children are handled sensitively and know when it's appropriate to share information.

The aim of this learning module is to provide the learner with the knowledge and skills to create efficient procedures for escalating customer concerns or complaints, facilitating effective resolution. The learning module will cover, Understanding the fundamental nature of escalation, its necessity, and appropriate timings, Exploring the elements of customer escalation management, Examining the procedures integral to the escalation process.

The aim of this learning module is to provide the learner with practical skills and techniques to empower them in effectively fostering resilience. The learning module will cover, Understanding the concept of resilience and methods to cultivate it, Introducing the fundamental elements for developing resilience, Steps involved in enhancing emotional well-being to fortify resilience.

The aim of this learning module is to provide the learner with the skills needed to adeptly manage disciplinary actions and grievances when conflicts arise in the employer-employee dynamic. It underscores the significance of handling these challenges consistently and fairly, ensuring equity throughout the resolution process. The learning module will cover, Understanding the intricacies of grievance and disciplinary procedures, Outlining the steps involved in investigations and hearings, Applying disciplinary sanctions and outlining dismissal procedures.

The aim of this learning module is to provide the learner with the skills to conduct thorough research on prospects, enabling you to demonstrate a genuine understanding of their needs and requirements. The learning module will cover, Understanding how investing time in researching prospects can help personalise solutions and establish a stronger connection with potential customers, Using information gathering around buyer personas and customer needs to assess the compatibility of products or services, Clarifying how market research helps to identify an appropriate target audience.

The aim of this learning module is to provide the learner with the essential knowledge required to implement policies and procedures that efficiently reduce employee absenteeism. The learning module will cover, Exploring the causes of absence and strategies for its management, Defining absence policies and describing suitable procedures, Implementing best practices aimed at minimising workplace absenteeism.