Business
Bid, tender and sales-proposal writing
Emphasis Training
This intensive, practical course will demonstrate just what makes a truly persuasive sales proposal - and make writing tenders, bids and proposals easy and effective. Why it works, Pre-course writing analysis identifies the areas you need to work on, Small-group training (eight delegates per course) ensures you get individual attention, Use of breakout rooms, live polling and activities, shared whiteboards and other tools creates an interactive and collaborative experience, Follow-up support includes access to a free telephone and email helpline for a year, Post-course access to our e-learning programme The complete business writer reinforces and builds on what you've learned.
Training Course
Business
Effective email writing
Emphasis Training
This course addresses how to use emails to get ideas across quickly and smoothly. The end result is clear, professional emails that get results and mean you can hit send with confidence every time. On this training, you will learn how to, begin and end emails professionally, set a clear objective for every message, structure emails logically, get the reader on-side from the beginning, communicate your messages effectively, avoid making embarrassing errors, and know when email isnt the best solution. Individual analysis of your writing and post-course access to The complete business writer e-learning will reinforce what you learn.
Online Course
Business
Effective Report Writing
Emphasis Training
Effective Report Writing is an online business-writing course for anyone who writes reports at work. Reports are how businesses drive informed decision-making, problem-solving, and ultimately, business success. But, of course, poorly written reports are nothing more than evidence of wasted time – and can mean that your work is ignored and what needs to happen doesn’t happen. The techniques we teach on this course will ensure your hard work and precious time never go to waste like this. We’ll arm you with strategies and skills that mean you can present your expertise, research and recommendations in the best possible light.
Online Course
Business
Effective virtual communication
Emphasis Training
This half-day intensive session will equip you with the techniques you need so you and your colleagues can thrive in your virtual workplace. You will learn how to, understand virtual-communication etiquette and tone, establish your message and choose the right channel, communicate key messages clearly, inform, update and persuade with your writing, avoid misunderstandings and defuse conflict, run engaging meetings and collaborate effectively online, use workflows that maintain the flow of information, understand and work with different social styles. Pre-course analysis identifies your dominant social style, and post-course access to The complete business writer e-learning will reinforce what you learn.
Online Course
Business
High-impact business writing
Emphasis Training
This course will show you how to produce effective business writing quickly and get your documents to the top of the pile. You can apply the methods taught all areas of your business, reports, email, procedures, proposals and letters. Why it works, Pre-course writing analysis identifies the areas you need to work on, Small-group training (eight delegates per course) ensures you get individual attention, Follow-up support includes access to a free telephone and email helpline for a year, Post-course access to our e-learning programme The complete business writer reinforces and builds on what you've learned.
Training Course
Business
Presentation writing
Emphasis Training
This interactive presentation-writing course will show you how to plan, design and create presentations that inform, persuade and inspire. Discover how to structure a presentation that tells an engaging story, and the language techniques to make it memorable and persuasive. And learn how to transfer your presentation skills online. Why it works, Small-group training (eight delegates per course) ensures you get individual attention, Up to a year after the course, you'll have the opportunity to submit a presentation script or deck for us to provide feedback on. This will give you an action plan to keep strengthening your skills.
Training Course
Business
Press release writing
Emphasis Training
This interactive and practical course will teach you how to write effective press releases, understand what journalists are looking for and employ strategies that will give you the edge. Youll learn how to, identify ideas that are genuinely newsworthy, understand what journalists are looking for in a press release, structure and write accurate, succinct, readable and engaging content, craft attention-grabbing headlines and introductions, find your target journalists, build contacts and liaise with the press, plan and launch effective media campaigns. Individual analysis of your writing and post-course access to The complete business writer e-learning will reinforce what you learn.
Training Course
Business
Superhuman writing with AI
Emphasis Training
This is an introductory trainer-led course (virtual or in-person) for anyone who writes at work and is curious about the potential offered by AI tools. Through discussion and guided activities, you will learn the basics of how to write effective prompts for AI, the best ways to use AI at all stages of the writing process, common pitfalls to avoid and how to improve AI-generated content.
Training Course
Business
Technical Writing
Emphasis Training
Learn how to take your expertise and turn it into clear user-friendly technical writing. Youll learn to, set clear objectives and profile your readers, build a logical structure into any technical document, make conclusions clear and memorable, communicate complex information effectively without dumbing down, write for your readers using an appropriate level of language, present data helpfully, use correct grammar and punctuation, build credibility and authority through your writing. Individual analysis of your writing and post-course access to The complete business writer e-learning will reinforce what you learn.
Training Course
Business
Writing effective policies and procedures
Emphasis Training
On this practical and interactive course, youll learn how to write accessible policies and procedures that mean the expertise within your organisation can be put into action. Youll learn to, set clear objectives and profile your readers, communicate key messages with the right level of detail, create a logical structure, write in clear, active language for accessible policies and procedures, create consistency with clear formatting and design, write subheadings that guide and engage, avoid grammar traps and proofread for errors. Individual analysis of your writing and post-course access to the Complete Business Writer e-learning will reinforce what you learn.
Training Course
Business
Writing for the web
Emphasis Training
This course is ideal if you need to write any kind of online content. This includes writing for intranets, for blogs and for any other web page. Youll learn to, win attention by writing great headlines, engage your audience and put key information first, build a logical structure for your web pages, make the most of links, use the latest search engine optimisation (SEO) techniques to get noticed (and know which methods to avoid), avoid grammar and punctuation traps, proofread content. Individual analysis of your writing and post-course access to The complete business writer e-learning will reinforce what you learn.
Online Course
Business
Writing to customers
Emphasis Training
This course will give you a comprehensive understanding of how to plan, structure and write effective and engaging communications that satisfy and delight every customer. Youll learn how to, show empathy and build rapport, easily build a logical structure using the SCRAP formula, get your message across, match your tone and level of language precisely to each reader, understand and address all of your customers issues, leave a positive impression, use correct grammar and punctuation. Individual analysis of your writing and post-course access to The complete business writer e-learning will reinforce what you learn.
Training Course
