Skip to main content

Harnessing the Power of Culture as a Leader

Online Course

About the CPD Course

“Harnessing the Power of Culture as a Leader,” led by Dr. Marcus Collins, explores the role of culture in shaping consumer behaviour. The course offers marketers insights into understanding culture, identity, and community, and how these influence brand engagement. Through a mix of video lessons, and interactive workbooks, participants will learn to define culture, examine its systems, and apply this knowledge to connect with audiences. Designed for both novice and experienced marketers, it emphasizes bridging cultural divides to create impactful brand narratives, ultimately improving engagement and business outcomes.

Receive more information

CPD Provider

GenConnectU

GenConnectU

GCU’s courses are designed to help build confidence and support success. Created for women, they focus on developing the soft skills needed to stand out, flourish, and advance in your career. Participants learn from experts on topics that matter to them and receive certificates recognising their skills and development.
View Profile

CPD Subsectors

Online & E-learning
Adult & Continuing Education
Educational Resources