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Consumer-directed Advertising and Online Promotion of Prescription Drugs in the USA

Online Course

About the CPD Course

Unlike most other countries, the advertising of prescription drugs directly to consumers is permitted in the USA. Spending by drug companies on direct-to-consumer (DTC) advertising of prescription drugs has increased more than four-fold over two decades, with a dramatic increase in the number of TV ads. In addition, the Internet and social media platforms have increasingly enabled companies to engage more actively with the public. In addition to those that apply to all advertising and promotion, specific regulatory requirements and industry and regulatory guidance's apply to DTC advertising and promotion, including online promotion, and we discuss these in this course.

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CPD Provider

grapl

grapl

grapl is a UK based digital learning and development specialist, authoring and designing Zenosis® courses to provide an extensive eLearning library for the pharmaceutical, biotech and medicinal products sector. This learning can be delivered via the customers LMS, the grapl LMS or its social, knowledge and collaborative CloudRooms platform. Continuously updated to reflect regulatory changes, Zenosis® courses are trusted to educate their people by some of the worlds leading companies. 
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CPD Subsectors

Online & E-learning
Business Consultancy
Educational Resources
IT Support Services