Publicity essentials

The IPG ‘A practical guide to AI in publishing’ course will take place online. Tailored to the needs of publishers, this one-day course is designed to equip them with the knowledge and skills they need to harness the power of AI-driven technology. The day will focus on, practical sessions on key AI tools that delegates can use in their day-to-day jobs, the latest developments on generative AI, commercial, legal, ethical and other principles to support effective and responsible use of AI. All content will be relevant for publishers working with text-based AI solutions.

As Artificial Intelligence sweeps into publishing, join this training session on its big legal impacts. Mary Elliott of Fox Williams, one of the country’s leading experts in law relating to the publishing sector, leads our half day of training to help you understand the issues around AI and ensure your Intellectual Property is protected. The course will provide, An overview and update on copyright as it relates to AI. A comprehensive guide to the legal lifecycle of content from creation onwards. Advice for protecting against copyright infringement and other AI risks. A look ahead to future technology and legal developments.

By asking five key questions, the course is designed to help publishers improve their awareness of the financial consequences of the decisions they make every day, whether on the income or expenditure side. These questions tackle the basics of income and expenditure, how to cost a publication, percentages and ratios and how a profit and loss account works. The course will, Give publishers a better knowledge of the principles of publishing finance, Help them to understand how these principles can be applied to their organisations, Improve confidence and understanding of the key performance indicators relating to budgets, forecasts and performance.

Dignity at Work is an umbrella term for the policies, procedures and cultures that help to create positive, enabling and non-intimidating workplaces and working relationships. Workplaces and working relationships can be blighted by inappropriate behaviours, and it is incumbent upon employers—and their employees—to work in partnership to address these often tricky and emotive issues. This course is intended to define and explain issues surrounding dignity at work and offer advice to support employees and employers.

This course is designed to help publishers, Understand the print distribution options available and the range of services on offer, Find the right distributor based on business needs, Make the most of the publisher-distributor relationship.

For many publishers, sales of printed books still represent a significant percentage of revenues, whether they're sold direct to consumers or via the book trade and other intermediaries. So finding a cost-effective and efficient way of storing and distributing books—and of managing invoicing, credit control and customer service—is a fundamental element of any publishing company's operations. Various distribution options are available to publishers, from do-it-yourself through to full service distribution, sales and marketing. Making the right choices about how you get your books to customers and who does this is one of the most important decisions a publishing company will make. This course is designed to help publishers, Understand the print distribution options available, and the range of services on offer, Find the right distributor based on business needs, Make the most of the publisher-distributor relationship.