The IPG Skills Hub, Dignity at work Essentials course

The IPG ‘A practical guide to AI in publishing’ course will take place online. Tailored to the needs of publishers, this one-day course is designed to equip them with the knowledge and skills they need to harness the power of AI-driven technology. The day will focus on, practical sessions on key AI tools that delegates can use in their day-to-day jobs, the latest developments on generative AI, commercial, legal, ethical and other principles to support effective and responsible use of AI. All content will be relevant for publishers working with text-based AI solutions.

As Artificial Intelligence sweeps into publishing, join this training session on its big legal impacts. Mary Elliott of Fox Williams, one of the country’s leading experts in law relating to the publishing sector, leads our half day of training to help you understand the issues around AI and ensure your Intellectual Property is protected. The course will provide, An overview and update on copyright as it relates to AI. A comprehensive guide to the legal lifecycle of content from creation onwards. Advice for protecting against copyright infringement and other AI risks. A look ahead to future technology and legal developments.

By asking five key questions, the course is designed to help publishers improve their awareness of the financial consequences of the decisions they make every day, whether on the income or expenditure side. These questions tackle the basics of income and expenditure, how to cost a publication, percentages and ratios and how a profit and loss account works. The course will, Give publishers a better knowledge of the principles of publishing finance, Help them to understand how these principles can be applied to their organisations, Improve confidence and understanding of the key performance indicators relating to budgets, forecasts and performance.

This course takes publishers through some of the basic principles of book publicity. It provides, an introduction to the different types of publicity that are available to publishers, insights into what people working in the media would like from a publisher, practical advice for preparing and delivering press releases, and working with authors to maximise exposure, shares ideas for using social media, events and prizes to build word of mouth about a publishers books, information about publicity in practice, suggests some resources for learning more.

This course is designed to help publishers, Understand the print distribution options available and the range of services on offer, Find the right distributor based on business needs, Make the most of the publisher-distributor relationship.

For many publishers, sales of printed books still represent a significant percentage of revenues, whether they're sold direct to consumers or via the book trade and other intermediaries. So finding a cost-effective and efficient way of storing and distributing books—and of managing invoicing, credit control and customer service—is a fundamental element of any publishing company's operations. Various distribution options are available to publishers, from do-it-yourself through to full service distribution, sales and marketing. Making the right choices about how you get your books to customers and who does this is one of the most important decisions a publishing company will make. This course is designed to help publishers, Understand the print distribution options available, and the range of services on offer, Find the right distributor based on business needs, Make the most of the publisher-distributor relationship.