The IPG Skills Hub, Print Distribution Essentials

For many publishers, sales of printed books still represent a significant percentage of revenues, whether they're sold direct to consumers or via the book trade and other intermediaries. So finding a cost-effective and efficient way of storing and distributing books—and of managing invoicing, credit control and customer service—is a fundamental element of any publishing company's operations. Various distribution options are available to publishers, from do-it-yourself through to full service distribution, sales and marketing. Making the right choices about how you get your books to customers and who does this is one of the most important decisions a publishing company will make. This course is designed to help publishers, Understand the print distribution options available, and the range of services on offer, Find the right distributor based on business needs, Make the most of the publisher-distributor relationship.