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Strategic Communications

Online Course

About the CPD Course

Strategic communications is engaged with the shaping of long-term discourses in society. Strategic communicators aim to align these with their own values and interests. Through changing the attitudes and behaviour of their target audiences, they pursue strategic outcomes in politics and geopolitics. It is ever present as states seek to gain advantage over other states, and as revolutionary and insurgent groups struggle to overthrow the status quo in their appeal to populations. In the 21st century, strategic communications is increasingly appropriated by state challengers as they prove more persuasive than those states they choose to subvert.

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CPD Provider

King's College London

King's College London

King's College London is one of the top 10 UK universities in the world and among the oldest in England. King's vision is to make the world a better place, building on our history of pioneering research that has advanced and shaped modern life. King's is dedicated to the advancement of knowledge learning & understanding in the service of society.
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