Financial Analysis

This course is designed for brand managers, marketers, and account managers aiming to deepen their understanding of brand strategy. Participants will learn how to create and manage impactful brand strategies that align with business objectives and market demands. Through practical insights, the course covers essential topics such as brand identity, audience analysis, communication strategies, and performance measurement. By the end of the course, students will be equipped to develop, implement and evaluate effective brand strategies, ensuring consistency across all channels and delivering meaningful brand experiences that resonate with their audience.

This comprehensive course equips current and aspiring CFOs with the strategic, analytical, and operational skills required to lead financial functions in modern organisations. Participants will explore the evolving role of the CFO, financial sustainability, planning, and control, as well as advanced topics like mergers and acquisitions, risk management, and investment analysis. Through real-life case studies, practical assignments, and structured financial methodologies, the course empowers learners to make data-driven decisions, align finance with corporate strategy, and effectively manage organisational performance.

This course is designed for small business owners marketing managers and aspiring CMOs looking to elevate their marketing strategies. You will gain a clear understanding of the role marketing plays in business growth and how to streamline processes to save time and resources. Learn to develop an effective marketing strategy tailored to your target market set up measurable KPIs and evaluate campaign performance for better ROI. By the end of the course you'll have the tools and knowledge to align marketing activities with business goals build a strong brand identity manage a marketing team and navigate crisis situations with confidence.

During the training in the Clinic Management course the participants did their homework step by step and in the end of the course they will be able to master all management processes for their own clinic and/or practice.

The "Commercial Director" course follows the “from data to decisions” approach, combining theory with practice. Students will work on a group project to apply key skills and collaborate as a team. The program covers company structure, market research, product portfolio, pricing, planning systems, cooperation with marketing and finance, B2C and B2B sales, dashboards, IT tools, and commercial strategy development.

A practical mid-level course for financiers that have a solid financial base. The course will help to move from an already honed operations system to understanding how it affects business.

Under the guidance of Kamila Cichocka, CMO Lead at Microsoft, you will gain key competencies necessary for the position of marketing director. You will deepen the analysis of the market environment, learn to identify dynamic trends and use them as key tools for business success. You will learn how to build a competitive advantage, as well as how to effectively lead a committed team.

A professionally trained head of sales is one of the most important factors in a company's success. Learn how to build stellar sales teams: create and improve processes: control sales quality and effectively manage changes. Acquire new knowledge and competencies you need to be a successful sales director.

In this course, we will address leadership qualities as well as management issues in a format geared toward the unique challenges women face as they advance in their careers. We will explore leadership strategies, negotiation, management in an uncertain context, personal branding and career planning. Furthermore, the course will create a learning forum where women will have the opportunity to share their own career paths, leadership challenges and personal experience to create a powerful networking system. In this course, we will focus on 3 pillars: leadership, mindset and communication.