Marketing Planning and Strategy

An overview of the main principles on which cost and management accounts are produced. Also includes key techniques, methods and terminology used in cost management and accounting. This course will give you the skills needed to prepare budgets and statements, and calculate variances and their causes. You will gain the knowledge and information necessary to pinpoint pricing, and will develop an understanding of decision making within management accounting. Develop a good understanding of cost and management accounting with this PG Certificate in Finance programme. Learn the specific language and techniques used within management accounting.

This course will focus on the understanding of the key aspects of today’s brand management from a corporate and customer perspective when developing and implementing a marketing strategy. Through lectures and the use of models for action, case studies, research findings, exercises, project works and guests speaking, the course will examine specific topics such as brand elements, brand building, brand positioning, brand architecture, branding mix, brand experience, brand audit. In learning and critically analysing the subject, students will acquire the mindset and skill set to successfully kick-start a career in the marketing and communication field in businesses of all kinds and sizes.

Are you interested in developing and managing a great brand? If so, this course is for you. You will be able to understand key aspects of today’s brand management, looking at it from both corporate and customer points of view, and consider such factors in developing and implementing a marketing strategy. Through lectures, use of models for action, case studies, evaluation of research findings, exercises and project work, you will be able to learn specific topics such as brand elements, brand building, brand positioning, brand architecture, branding mix, brand experience and brand audit. This will enable you to critically analyse the subject and develop a skillset to successfully kick-start a career in the brand management sector, or apply your newly gained skills in the wider areas of marketing within an organisation.

This module provides a comprehensive learning experience for delegates who require insight and understanding of business development techniques. This programme offers practical application of theoretical knowledge within business, management, entrepreneurship or leadership fields. Participants will understand the fundamentals of business development and develop a solid understanding of rules of negotiation in a business environment.

Business Law is designed as an introductory level module. The aims of the module is to enable students to develop skills and competences to be able to understand the general frameworks of law and how they affect businesses. Emphasis is placed on specific legal aspects, basic knowledge and the need for legal advice in certain situations. The module gives consideration to alternative dispute resolution services as a less expensive conflict resolution mechanism.

Business Law is designed as an introductory level module. The aims of the module is to enable students to develop skills and competences to be able to understand the general frameworks of law and how they affect businesses. Emphasis is placed on specific legal aspects, basic knowledge and the need for legal advice in certain situations. The module gives consideration to alternative dispute resolution services as a less expensive conflict resolution mechanism.

This module covers the basic concepts of statistics as they relate to business. The module aims to equip learners with the tools they need for data driven decision making. Basic statistics terminology and the application of that terminology are covered over four learning outcomes.

This module covers the basic concepts of statistics as they relate to business. The module aims to equip learners with the tools they need for data-driven decision-making. Basic statistics terminology and the application of that terminology are covered over four learning outcomes.

This course provides a comprehensive view of the strategic management lifecycle and typical tools and techniques employed to think and plan strategically, as well as to make sound decisions. This course will explore the details of strategic management. You will learn the methods and practises used to make effective business decisions, and become proficient at comprehensive planning. This Business Strategy course will help you to identify and eliminate any potential bias from your corporate decisions. You will learn the appropriate techniques for business planning, and will gain a thorough understanding of the strategic management lifecycle.

The aim of the module is to provide students with an understanding of the national and international issues surrounding carbon management and the skills required to gain an understanding into carbon management strategies and systems while developing skills to measure and value positive and negative carbon footprints.

The aim of the module is to provide students with an understanding of the national and international issues surrounding carbon management and the skills required to gain an understanding into carbon management strategies and systems while developing skills to measure and value positive and negative carbon footprints.

This course explains marketing concepts when analysing consumer behaviour through the use of theoretical models and practical examples. The course stimulates consideration of the characteristics of individual consumers, such as demographic and behavioural variables, in an attempt to understand peoples needs, desires and what leads them to be faithful to brands and encourages them to make purchases.

An introduction to the models and tools used to analyse customer behaviour and an evaluation of the contribution of consumer analysis in relation to widely utilised marketing strategies. You’ll gain an understanding of how important consumer analysis is to wider marketing strategies and how to gauge and predict consumer behaviour. By using practical examples, this course will show you how to use these theories in the workplace.

The aim of the module is to introduce the student to the oil and gas business and enable them to critically evaluate and appraise the key energy challenges facing the oil and gas industry. Oil and gas being a contemporary non academic route will benefit as a module in terms of academic research.

The aim of the module is to introduce the student to the oil and gas business and enable them to critically evaluate and appraise the key energy challenges facing the oil and gas industry. Oil and gas being a contemporary non-academic route will benefit as a module in terms of academic research.

Search engine optimisation and content market are becoming increasingly complex with continuous innovations between rival search engines coupled with writing effective content for blogs. This module will enable students to build organic search marketing strategies and explore best practice on building up guest blogging relationships for link building. Through appropriate structuring, language use and planning this module will allow students to write content for blogs that link and build natural links that are great for seo.

Develop the skills to build organic search marketing strategies, write content for blogs and explore best practices on building up guest blogging relationships for link building. This course will teach you how to build organic search marketing strategies. You will learn to pitch and produce unique and relevant content and discover the best way to build links – techniques that are great for SEO.

This contract law course will enable executives to communicate and operate more effectively in the International business environment by improving their ability to read, understand and manage international contracts drafted in English. Using a systematic and pragmatic approach, the course will improve delegates’ ability to decipher contractual and general legal jargon in international contracts. It will also enable delegates to understand the basic tenets of English contract law and the general principles of law which underpin international contracts. Delegates will be able to see how all of this applies to the way that contracts are interpreted and drafted, as well as to comprehend how contractual liability is constructed and interpreted.

An introduction to corporate finance that covers three fundamental issues, analysis and valuation of financial statements, capital and investment management, and micro/macro risk management. Evaluate corporate finance challenges facing firms in a rapidly developing global context. Implement problem solving and analytical skills for effective financial decision-making. This course will see students evaluating the challenges facing corporate finance in our fast-paced world and assess their consequences. By the end of this course, your problem solving and analytical skills will be sharpened.

The Corporate Finance module enables students to apply financial theory to solve practical real world business problems. The aims of the module are to provide students with an applied perspective to the understanding of core corporate finance principles thereby enabling students to be able to have a problem solving approach and methodology in financial management problems. The module is designed to ground the students in financial principles and as a precursor to more advanced level 6 modules.

The Corporate Finance module enables students to apply financial theory to solve practical real world business problems. The aims of the module are to provide students with an applied perspective to the understanding of core corporate finance principles thereby enabling students to be able to have a problem solving approach and methodology in financial management problems. The module is designed to ground the students in financial principles and as a precursor to more advanced level 6 modules.

As part of the course the delegate will be able to get a taste of what the world corporate finance is all about. To begin with delegates will learn the basics of financial and management accounting, their uses and limitations. Moving onto examining the theory of corporate finance, business strategy, budgeting and finally the fundamentals of risk management. To add to the programme, delegates will experience a field trip to an organisation to see how it is put in practice.

This course is aimed at those who wish to gain an understanding of corporate finance and its key themes. You will learn the basics of financial and management accounting as well as their uses and limitations. You will also explore theories of corporate finance, business strategy, budgeting and fundamentals of risk management. On the last day of this programme, you will be able to visit a leading global financial institution in order to observe the practical application of what you have learnt.

The aims of the Corporate Reporting module are to enable students to apply knowledge and technical skills in practical accounting scenarios leading to the preparation and reporting of publishable accounts and application of knowledge in analysing published financial statements.

The aims of the Corporate Reporting module are to enable students to apply knowledge and technical skills in practical accounting scenarios leading to the preparation and reporting of publishable accounts and application of knowledge in analysing published financial statements.

The programme is designed to provide training and education for those who wish to understand how marketing data is used – collected and stored and analysed and disseminated and interpreted - in order to make sound marketing decisions.

This course will hone your understanding of marketing data. You will learn how data is collected, stored, analysed, and interpreted. You will also understand how this affects decision making. As data and analytics are becoming increasingly relevant, this course will develop your knowledge on data collection, analysis, dissemination, and interpretation. The skills you acquire will aid you in making the best possible decisions for your organisation.

An introduction to digital marketing practices and techniques including Search Engine Optimisation (SEO) and social media, and how to apply them effectively in a business environment. This course will develop your ability to use digital tools for the purpose of implementing marketing strategies. The hands-on sessions will encourage you to apply taught methods within your company, boosting your client base through use of social media, SEO and other digital marketing techniques.

This course looks at a range of digital marketing practices and techniques including search engine optimisation, the use of social media and other popular digital marketing practices. The course aims to provide students with the necessary skills to use new age media and digital tools to implement marketing strategies. It is divided into three main sections outlining new age media, applicable digital channels and the implementation of a new age digimarketing model.

This short course will teach you how to think creatively when it comes to creating social media campaigns. You will learn how to plan, coordinate, deliver, and test digital and social media campaigns and set targets to monitor their success. This course will also teach you how to set up an effective social media presence for the purpose of delivering creative and innovative social media campaigns. Focusing on the practical application of digital marketing and social media marketing tools, you will learn how to plan, coordinate, deliver, and test media campaigns as well as monitor their success.

This course will give learners an insight into how digitalisation has now spread across all areas of society and is ideal for entrepreneurs to take full advantage of digitalisation and overcoming the challenges that come with it. As well as new knowledge, you will also gain leadership skills and the necessary tools to successfully analyse case studies and develop transformational plans for your organisation. • Create your own digital innovation projects for organisations of all sizes • Discover tools and techniques to maximise your potential • Enhance your leadership skills • Identify, assess and control digital risks Benefits This course is designed for those who want to make the most of digital advances and will also benefit employees of larger companies who wish to expand their knowledge of the latest tools. Employment opportunities This programme will give your CV an enhancement and will ensure you stand out from the crowd with the first-class knowledge you gain here.

A course designed to equip aspiring managers with the tools necessary to be effective within a contemporary management role whether it be international or local. This intensive course will train you to manage effectively. You will be taught various management techniques and learn to be an expert at bringing out the best in people. You will learn a variety of techniques useful in helping to manage a team. You will become a more effective leader, with improved skills in coaching, motivation, and time management.