An Introduction to Analytics

The format for this course is for each session to be studied weekly combined with a live online webinar session with our industry expert Red Barrington that will support the students.? This will provide the opportunity to interact with the tutor and fellow students and to ask questions.? The tutor will answer any questions and add further value by providing relevant information, links and additional material that can be shared through the webinar.?

Online course with interactive sessions. Students can either complete an assessment or achieve a certificate of completion.

This course introduces core digital marketing planning concepts to enable you to develop a better understanding of the factors involved in the implementation of strategic digital marketing plans.

This course introduces the fundamentals of digital marketing, looking at the key channels, concepts and metrics. It focuses on the key digital techniques that are required to create a successful digital marketing campaign

Introductory email marketing course is designed to assist marketers and businesses in improving their email marketing strategy, through detailing key aspects of successful email marketing campaigns.

Uncover the essentials of a successful social media presence with this introductory course. Understand the power of social media networks and how organisations can utilise them to effectively build and engage with their audiences. Build your knowledge on developing a suitable social media strategy, relevant content as well as how to measure social media ROI.

Sustainability is one of the most important issues facing mankind. We hear about it in the news, in meetings, in interviews and most of us want to become more sustainable. So, what is it and what can you do? The subject is huge, complex and liable to interpretation. However, in this simple and practical course, we explain clearly what it is, how its measured and how you can apply the thinking to your situation. The course has 5 Modules, including key terms, tools, metrics, models, examples, videos, and exercises. There are also opportunities for live Q&A with our experts.