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Marketing for the Non-Marketing Manager Part IV

Literature

About the CPD Course

Non-marketing managers need to understand how marketing research is used in the marketing process to determine market size and customer needs and wants. This book fills that need.

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The Access Group

The Access Group

The Access Group is a leading provider of business management software to mid-sized UK and Asia Pacific organisations. It helps more than 47,000 customers across commercial and not-for-profit sectors become more productive and efficient. 
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