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The Giants Marketing Masterclass

Online Course

About the CPD Course

The Giants Marketing Masterclass is a program designed to enhance technical marketing skills and improve a business’s customer and commercial performance.The programme adopts an empirical and evidence-based approach to teaching the latest proven marketing techniques and principles that create value for organizations. It is practitioner-focused and features contributions from numerous renowned Chief Marketing Officers and industry experts from around the globe. In today’s marketing landscape, it is crucial for marketers to possess a comprehensive understanding of various marketing disciplines and how they interconnect in a holistic manner.

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CPD Provider

School of Marketing London

School of Marketing London

We exist to inspire a passion for marketing while creating extraordinary marketers in the process. We enable them to thrive through all stages of their careers. Our mission is fuelled by the fact that there are far less individuals considering a career in marketing, we are on a mission to inspire the younger generation to become our future marketing leaders. Furthermore, with the speed of change and the need for individuals to constantly upskill themselves, this has led to a significant skills gap in marketing space, which we are on a mission to solve. 
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Commercial and Performance Strategy

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Customer and Marketing Strategy and Planning

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Create a strong Customer Strategy by crafting compelling propositions, tailored customer experiences, and effective communications that connect with target audiences, using the full marketing mix. This strategy is based on segmentation, targeting, and positioning principles, and incorporates up-to-date consumer insights and behaviours.
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Data, Analytics and AI

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Be able to harness, create and interpret data to derive new and novel customer insights, develop marketing strategies and tactics, and measure performance effectiveness.
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Integrated Channel Strategy and Selection

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Build the optimal media and distribution approach to reach and engage the audience, that also compliments the creative and delivers an efficient ROI.
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The Giants Digital Marketing Masterclass

School of Marketing London

The Giants Marketing Masterclass is a program designed to enhance technical digital marketing skills and improve a business’s customer and commercial performance. The programme adopts an empirical and evidence-based approach to teaching the latest proven digital marketing techniques and principles that create value for organizations. It is practitioner-focused and features contributions from numerous renowned Digital Marketing Experts. In today’s marketing landscape, it is crucial for marketers to possess a comprehensive understanding of various digital marketing disciplines and how they interconnect in a holistic manner.
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CPD Subsectors

Online & E-learning
Sales & Marketing
Adult & Continuing Education
PR & Marketing

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