Performance Marketing

Performance marketing has given us the opportunity to pay for results, as opposed to paying for marketing, based on expectations, or what we think might happen. It has now advanced from the original CPC (Cost per click) and CPM (Cost per 1000 impressions) pricing models, and we can now pay for additional actions such as cost per lead, cost per view, cost per engagement, and so much more. Performance- based marketing has enabled a way to invest your money with the guarantee that you will receive a return on your investment, something that marketers have craved for a long time.