About the CPD Course
Influence and Persuasion in Business: Strategies to Connect, Convince and Lead, an online course from Economist Education, equips you with practical tools to succeed in common workplace situations, from tough conversations with clients to daily discussions with your team. Over two weeks, you will master a framework for influence with three components: evidence, economics and emotion. Whether leading a meeting, negotiating with colleagues or crafting a proposal, you will learn to handle resistance, build trust and make your case ethically and well, upholding your values while advancing your career.
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