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Economist Education Influence and Persuasion in Business: Strategies to Connect, Convince and Lead

Online Course

About the CPD Course

Influence and Persuasion in Business: Strategies to Connect, Convince and Lead, an online course from Economist Education, equips you with practical tools to succeed in common workplace situations, from tough conversations with clients to daily discussions with your team. Over two weeks, you will master a framework for influence with three components: evidence, economics and emotion. Whether leading a meeting, negotiating with colleagues or crafting a proposal, you will learn to handle resistance, build trust and make your case ethically and well, upholding your values while advancing your career.

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CPD Provider

The Economist

The Economist

The Economist Group is a global media and information-services company that exists to champion progress. Our brands are The Economist, Economist Impact, Economist Intelligence and Economist Education. We provide individuals and organisations with the expertise, insights and perspective to press forward.
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