About the CPD Course
An intensive half-day workshop designed for client service professionals seeking to strengthen strategic client relationships and drive business growth. The session focused on moving beyond traditional account management to become a trusted advisor, using practical tools to assess client relationships, identify growth opportunities and develop long-term account strategies. Participants explored frameworks for aligning client goals, strategy and tactics, while improving proactive planning, relationship management and commercial thinking within agency environments. The workshop provided practical techniques to support stronger client partnerships and more commercially effective account leadership.
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