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The Advanced Account Handler – A Strategic Partner Workshop

Training Course

About the CPD Course

Discover how to make the transition from doer and brief-taker to thinker and brief-creator. This one-day workshop delves deep into the secrets of the strategic client relationship. We explore the value of account planning and uncover the techniques that will help you become indispensable to your clients. We also look at the balance between macro and micro level thinking and the importance of developing a single-minded view of your client’s end goal.

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CPD Provider

The Industry School

The Industry School

Training with The Industry School is developed and delivered by experts in their fields covering a huge range of topics and skill sets. Whether you work at an agency or a direct brand, we can provide the training your people need through open or in-house workshops. In open workshops, training takes place in a virtual classroom with attendees from varied organisations. With our in-house training, we’ll run the workshop for your colleagues only, and we can tailor them to your business’s specific needs. Our workshops incorporate core business skills, case studies and skills practice. The sessions are immersive and relevant while our interactive training techniques make it easy to apply learning and new knowledge.
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Business, Education, Human Resources, Media, Social Care Business, Education, Human Resources, Media, Social Care

Advanced Project Management Workshop

The Industry School

This comprehensive training is for individuals looking to enhance their project management skills beyond the fundamental level. It encompasses the techniques crucial to leading and attaining project success. While project management methodologies, processes, and tools can be easily explained, executing a project can be challenging due to the human element involved. To become a high-performing Project Manager, you must master leading and managing individuals and the various issues that may arise. Adopting a proactive approach to project management from the outset can significantly reduce the risks and problems that commonly occur later in the project.
Course type
Workshop
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Business, Education, Human Resources, Media, Social Care Business, Education, Human Resources, Media, Social Care

Content Production Workshop

The Industry School

Our one-day Content Production workshop with film at its core, provides attendees with a deeper understanding of planning, production and the delivery of filmed content plus the associated Business affairs. We look at all types of content from small-scale social posts to TV broadcast taken by industry expert Leila Bartlam, the workshop is perfect for, Anyone looking to add moving image production to their skill set.
Course type
Training Course
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Business, Education, Human Resources, Media, Social Care Business, Education, Human Resources, Media, Social Care

Print Production Workshop

The Industry School

This one-day workshop is for delegates looking to add print management to their skill set. Attendees learn how the process for printed media differs to online media, print techniques and when to apply them plus best practice for briefing design, artwork and printers. We then apply this knowledge in practical exercises across a range of print media. This workshop is perfect for project managers or account handlers looking to deliver integrated campaigns.
Course type
Training Course
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Business, Education, Human Resources, Media, Social Care Business, Education, Human Resources, Media, Social Care

Project Management Workshop

The Industry School

This one-day interactive workshop delivers really immersive training for anyone project managing marketing projects. Using our process framework, a real case study and project documentation, attendees complete exercises at each phase of the project cycle from scoping to evaluation. This problem based learning is a great method for project management training. We present a problem that needs a resolution – a key skill for any Project Manager. Good communication and managing the project team is a key part of the workshop, so attendees leave feeling confident in their people skills as well as project administration.
Course type
Workshop
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Business, Education, Social Care Business, Education, Social Care

Resource Management Workshop

The Industry School

Resource management is the efficient and effective deployment and allocation of an organisations people when and where their skills are needed, but there's so much more to it than just allocating people to projects. Resource management is a fascinating discipline, few other roles give you a business-wide view of how projects are progressing – and the levers to influence change wherever it will improve productivity and profitability. In this interactive and practical one-day workshop, you'll learn how to plan and practise effective and commercially-focused resource management that has a positive impact on new business, finance planning, project health and staff welfare and retention.
Course type
Training Course
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Business, Education, Human Resources, Media, Social Care Business, Education, Human Resources, Media, Social Care

Understanding Agency Forecasting & Finance Planning

The Industry School

This course will provide a solid understanding of the financial principles that make an agency profitable. From building an agency annual budget, to forecast planning, income recognition and project commercials - we've got it covered. It is recommended for anyone in a client services, project management, resource management and operational role within an agency, or a start-up.
Course type
Training Course
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CPD Subsectors

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Business Consultancy
Educational Resources
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