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Introduction to Digital Marketing

Training Course

About the CPD Course

In a world where social media has the most influence in reaching out to the masses, this workshop on Introduction to Digital Marketing will focus on the strategic aspects of advertising, usability, analytics and marketing. You will gain knowledge on basic principles of digital marketing, develop the skills required to deal with real-world business problems and exploit digital business opportunities. Delegates will explore a range of digital marketing tools including, email and digital advertising, digital video, search engines and social media. Delegates will also learn how to run a basic campaign on different digital advertising platforms as well as understand the basics of web analytics and search engine optimization.

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CPD Provider

University of Gibraltar

University of Gibraltar

Get ready to go further with University of Gibraltar. Whatever you choose to study with us, expect a unique learning experience at a new kind of university. Our UK-aligned, industry-led courses ensure you’re getting the skills that employers are looking for, while our smaller class sizes give you the space to explore big ideas. As a young university, we are driven by our mission to build an institution that creates opportunity for our students and graduates. We invite you to join a growing community of students and take your next steps with us.
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