Digital Marketing Strategy

Learn how to turn product performance data into confident buying decisions that boost sales and profitability. Over three interactive sessions, you’ll review past performance, plan commercially focused ranges, and buy with precision — reducing overstocks and maximising returns.

This course explores the many challenges faced by international project leaders – including those working on international development projects – and helps them to gain the skills to drive a successful business strategy. It covers contemporary topics such as AI, sustainability and Virtual Reality (VR) in learning. Participants will look at how global supply chains are affecting international projects, issues around culture shock, and contemporary best practice in sustainability and AI. Participants will also study the principles of international development projects and how to manage risk in these projects.

This course offers carefully crafted, interactive and stretching learning activities that prompt and promote real reflection around your individual leadership practice. It will help you make sense of your leadership role by providing practical frameworks that can guide and help you reframe your leadership approach. It is only by engaging in ‘self-reflective learning’ that leaders can become more conscious and therefore become their most authentic, grounded and purposeful selves. Participants will learn how to align their inner values and beliefs with outer expressed leadership behaviours, and gain insights into their impact on others at an interpersonal and organisational level.

It is fundamentally a course about managing stock volumes but commercially linking them to the key store and product profiles that drive sales growth. No matter if you have 2 or 200 stores, the same principles apply.