About the event
Competitions and prize draws; discounts and free items with a purchase can all count as Promotional Marketing. This online training course will give you greater knowledge and understanding of the promotional marketing rules which in turn will help you to run effective and compliant campaigns. Our experts will use case studies to illustrate where advertisers have fallen foul of the rules; guide delegates through the Advertising Codes and explain how the ASA applies the rules to promotional marketing.
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