CPD Explained
CPD stands for Continuing Professional Development and is the term used to describe the learning activities professionals engage in to develop and enhance their abilities. CPD is a holistic approach towards the enhancement of personal skills and proficiency throughout a professional’s career.
Continuing Professional Development is a powerful learning tool that professionals from across all industries can apply to their lives to remain focused on improving skills, ensuring academic qualifications do not become outdated, and take an empowering approach to career progression.
What is CPD?
Continuing Professional Development is a commitment to ongoing lifelong learning. CPD encourages looking forward and identifying opportunities to learn something new, refresh existing knowledge, improve skills, or simply keep up-to-date with the latest developments within a particular profession or industry.
In practice, CPD can mean everything from taking a training course or attending an educational event, to studying for new qualifications or learning new aspects of a job.
Continuing Professional Development enables learning to become conscious and proactive, rather than passive and reactive. It involves an individual documenting and keeping a record of the increasing skills, knowledge and experience they gain throughout their career.
CPD combines different methodologies to learning, which includes training courses, seminars, workshops, conferences and events, webinars and online eLearning programs. CPD can also include sharing best practice techniques, thoughts and ideas, all focused towards an individual improving within the work environment.
More about CPD
Engaging in CPD activities ensures that both academic and practical qualifications do not become outdated or obsolete, and allows for individuals to continually ‘up skill’ or ‘re-skill’ themselves regardless of their occupation, age or educational level.
Continuing Professional Development is an ongoing process of frequently improving skills and competencies to enhance workplace performance and future career prospects. Continuing Professional Development is increasingly becoming known as the international terminology for professional further learning.
Established in 1996, The CPD Certification Service provides Continuing Professional Development accreditation to organisations across all sectors, and is a key driving force in the promotion of CPD across the world, with members in over 100 countries and growing.
Types of CPD
Continuing Professional Development is a powerful learning tool that professionals from across all industries can apply to improving skills and developing their knowledge. The types of CPD vary depending on a range of different learning methods.
Type one
Structured CPD / Active Learning
Structured CPD typically involves interactive and participation-based study. It is often proactive and can include attending training courses, workshops, seminars, conferences, eLearning courses or CPD certified events. CPD active learning can also apply to professionals taking career-orientated exams, however the study and revision would be considered self-directed learning.
Type two
Reflective CPD / Passive Learning
Reflective CPD defines learning that often has a structured format, however will typically have no participant-based interaction, and so this form of CPD is much more passive and one directional than structured CPD. Examples of reflective CPD can include watching training videos and tutorials, attending a non-interactive lecture, industry briefings, podcasts, case studies and industry updates.
Type three
Informal CPD / Self-Directed Learning
Self-directed CPD covers all unaccompanied and unstructured learning. This includes discussions in forums, reading books, articles and publications; either in print or online. You could possibly also include industry-specific news or research into relevant fields. Self-directed CPD often does not have specific learning time frames, is informal and learning outcomes can vary for each individual.
Different methods of CPD learning
There is no one-size-fits all approach to CPD, however a blended approach to learning that incorporates a full range of different types of CPD can increase chances of knowledge retention and engagement. From experience, we advise that at least 50% of Continuing Professional Development be completed in a structured CPD / active learning environment. The remaining learning can be balanced across both reflective and self-directed types of CPD.
Training Courses
A CPD training course is the most well-known method of completing Continuing Professional Development, and can vary in length from one day up to several days or over several weeks. Training courses will often be specific to one subject or offer skills in a particular area of industry.
CPD training courses can also sometimes encompass others forms of learning such as lectures, seminars and workshops, and can be delivered either in-person such as classroom style, or online, or even possibly a hybrid of both.
Seminars
A seminar is a type of short course and typically only a few hours long up to one day. CPD seminars provide an opportunity to focus on a particular subject matter in detail. They are usually conducted in a group setting with no more than 20 participants.
CPD seminars will typically include group work, activities and interactive discussion, in order to allow individuals to contribute which can lead to better retention of knowledge. Seminars can also be a chance for individuals to network with others from different areas of their own industry or other sectors.
Workshops
A workshop is an interactive educational group session typically involving between 1 to 3 days of learning. Workshops and seminars are similar, but there are a few key differences. CPD workshops are less theoretical and tend to offer a more hands-on, practical skills approach to learning which may include practical exercises, breakout sessions and role plays. Workshop groups are usually smaller than seminars.
As CPD workshops are primarily activity and exercise based, it gives the group a chance to apply theoretical knowledge in a practical context and offers a hands-on approach to enhancing skills and knowledge.
Webinars
Webinars are an online learning activity held virtually and attended by an online audience. Often, the main objective of a CPD webinar is to educate and inform professionals in a short and concise manner about new and relevant information. CPD webinars can provide opportunity to interact and participate, ask questions to the hosts, complete polls or surveys, and share documents between attendees.
CPD webinars are useful in that they do not require attendance at an in-person event and therefore provide opportunity for wider, often international, participation.
Events
There are a number of different forms of learning that are considered CPD events. For instance, there could be a live speaker delivered in the format of a guest presentation or a panel discussion. CPD events includes conferences, usually held at venues, sometimes with a keynote session and offering breakout learning by topic. Seminars may also feature as part of wider CPD events.
Organisations can choose to host or sponsor a particular industry trade show which are usually held in large spaces, with hundreds of products and services being showcased, and in doing so may add an educational CPD learning opportunity within the trade show itself.
Online Courses
Online CPD courses are an increasingly popular method of learning, and can offer convenience and affordability, in that there is no need to attend an in-person event and course materials can be shared free online.
Online courses offer flexibility for individuals to participate at a suitable time and schedule around other work and family commitments. In many instances, online CPD courses can be spread over a period of time rather than requiring participation on a given day.
What is CPD accreditation?
Established in 1996, The CPD Certification Service has over 27 years’ experience providing CPD accreditation. With members in over 100 countries, our CPD providers benefit from the ability to promote themselves as part of an international community where quality is both recognised and assured.
CPD accreditation is suitable for all organisations ranging from small consultancy firms to large training providers, multi-national corporations, conference & events organisers, universities, further education colleges, local authorities, councils and Government departments.
Organisations looking to obtain CPD accreditation can display their commitment through membership with The CPD Certification Service. Our unique experience and history enables us to support organisations seeking authoritative CPD certification for their further learning activities.
Thousands of training courses, events, e-learning programs, conferences, workshops and seminars are formally certified by us every year adding significant value for audiences and providers.
CPD for Individuals
CPD encourages individuals to maintain consistent and high standards, as well as making it easier to demonstrate commitment and dedication towards a particular job role or profession.
CPD offers a functional platform for individuals to build a career progression plan that supports their objectives towards new job openings, development within an existing role, or even possibly higher earnings opportunities.
CPD can be an excellent self-motivation tool, acting as a reminder of personal achievements and progression over time. CPD provides flexibility and diversity in terms of different methods of learning available so each individual can find a learning style that suits them best. To that extent a professional is able to find much greater appreciation for the positive impact they can make at work.
CPD for Organisations
CPD can be used to advance the body of knowledge, skills and technology within an organisation. The application of CPD in the workplace shows a mindful decision and commitment towards both clients and employees that professionalism is important.
Many organisations recognise that Continuing Professional Development can be used to ensure quality levels remain high across all departments. CPD helps to identify potential skill gaps in the workplace, and highlight areas where the business can be improved. CPD encourages a healthy learning culture which can lead to a more fulfilled and valuable workforce.
Continuing Professional Development should be used to attract a higher level of candidates when recruiting for new roles, and encouraging better talent towards the organisation. CPD is a tool for making business improvements, whilst also helping staff with their individual learning requirements.
