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Media 19/03/25

Rethinking CEO Succession: Moving Beyond the ‘Safe’ Choice

This informal CPD article ‘Rethinking CEO Succession: Moving Beyond the ‘Safe’ Choice’ was provided by Hanover Search Group, an organisation with deep functional knowledge of asset and wealth management, banking, fintech, healthcare & wellness, insurance, private equity, technology and professional services.

Media 16/01/25

How to Choose the Best Social Media Platform for Your Business

This informal CPD article, ‘How to Choose the Best Social Media Platform for Your Business’, was provided by Alt Marketing School, a modern marketing school for marketers who want to do marketing differently and advance their career along the way.

Media 05/11/24

Building Your Personal Brand for 2025

This informal CPD article ‘Building Your Personal Brand for 2025’, was provided by the London School of Public Relations (LSPR), a training and business development organisation that offers support to numerous multinationals, SMEs and NGOs in the UK and globally.

Media 07/10/24

Why take a Content Marketing CPD course?

With the rise of digital technologies and social media platforms, many organisations are opting for more organic, non-paid strategies in their digital marketing. Content marketing has become fundamental to this approach and is now a key skill for professionals looking to implement an effective digital marketing strategy.

Media 30/08/24

Successful Build Marketing Strategy For Millennials & Gen Z

This informal CPD article, ‘Successful Build Marketing Strategy For Millennials & Gen Z’ was provided by Alt Marketing School, a modern marketing school for marketers who want to do marketing differently and advance their career along the way.

Media 23/08/24

Defining Your Personal Brand as a PR Professional

This informal CPD article, ‘Defining Your Personal Brand as a PR Professional’, was provided by the London School of Public Relations (LSPR), a training and business development organisation that offers support to numerous multinationals, SMEs and NGOs in the UK and globally.

Media 10/07/24

An introduction to community-led growth

This informal CPD article ‘An introduction to community-led growth’ was provided by Product Marketing Alliance, a company founded in 2019 with a mission of uniting product marketers across the globe.

Media 10/07/24

How to utilize user-generated content (UGC) to help grow your business

This informal CPD article ‘How to utilize user-generated content (UGC) to help grow your business’ was provided by Product Marketing Alliance, a company founded in 2019 with a mission of uniting product marketers across the globe.

Media 26/06/24

CPD tips ' How to develop effective research skills

With the development of new research methods and technologies, there has been an increased demand for competent researchers who can apply these skills effectively. Research professionals require various abilities that are valued by organisations across industry sectors. In this article, we explain why research skills are important, including tips on becoming a more effective researcher and how CPD courses can help to develop research skills.

Media 06/06/24

Importance of CPD training for PR Professionals

PR is a broad industry and an essential factor in how organisations and individuals promote themselves and engage with the public effectively. PR professionals must utilise a dynamic skillset to provide a valuable service to both employers and clients. In this article, we will outline why CPD is important for PR practitioners, including how it can provide value to businesses and where to find relevant Continuing Professional Development (CPD) PR training.

Media 31/05/24

Autism Parenting Magazine - CPD Member Case Study

We have been asking our members from across the industries the reasons why they became a CPD provider. This CPD Member case study was provided by Autism Parenting Magazine. For more information, please visit their CPD Member Directory page.

Media 17/05/24

The United Kingdom Strikes a High Note in Music Education

This informal CPD article, ‘The United Kingdom Strikes a High Note in Music Education,’ was provided by Evolve Youth Academy, who offer a range of education and activity provision for learners of all ages.

Media 10/05/24

The Foundation of Value Based Marketing

This informal CPD article ‘The Foundation of Value Based Marketing’ was provided by Alt Marketing School, a modern marketing school for marketers who want to do marketing differently and advance their career along the way.

Media 10/05/24

The Intricacies of Music Production: A Comprehensive Guide

This informal CPD article, ‘The Intricacies of Music Production: A Comprehensive Guide,’ was provided by Evolve Youth Academy, who offer a range of education and activity provision for learners of all ages.

Media 15/03/24

Harnessing the Power of Data in PR and Branding Campaigns

This informal CPD article, ‘Harnessing the Power of Data in PR and Branding Campaigns’, was provided by the London School of Public Relations (LSPR), a training and business development organisation that offers support to numerous multinationals, SMEs and NGOs in the UK and globally.

Media 01/03/24

Online SEO Courses: The Benefits of SEO CPD

With the rise of the internet as a marketing tool for many individuals and organisations, developing a comprehensive understanding of SEO has become a valuable skill for modern professionals across industries. Effective SEO practices can help businesses to maintain a competitive edge in the market and promote content and topics relevant to their online presence. In this article, we will discuss the benefits of taking online SEO courses and where to find SEO Continuing Professional Development (CPD) courses.

Media 28/02/24

How marketing strategy CPD courses can help to enhance your career

In the ever-evolving landscape of marketing, staying ahead of changes and trends has become not just an advantage but increasingly a necessity. As professionals, our ability to craft effective marketing strategies directly influences our success in the field. In this article, we explore the benefits of undertaking a Continuing Professional Development (CPD) course in marketing strategy, including the importance and key elements of an effective marketing strategy for organisations.

Media 20/02/24

The Importance of CPD in Non-Traditional Careers

In today's rapidly transforming job market, non-traditional careers such as digital influencers, eSports athletes, and freelance creatives have become ever-more prevalent. As these new career paths rise in popularity, Continuing Professional Development (CPD) has become increasingly important for growth and adaptability. This article explores the relevance of CPD for professionals in these emerging fields. It covers the overall benefits of CPD and how it helps address common challenges unique to non-traditional careers, offering practical steps for using CPD to support career progression.

Media 02/02/24

The Impact of Social Media on Mental Health: A Double-Edged Sword

This informal CPD article, ‘The Impact of Social Media on Mental Health: A Double-Edged Sword‘, was provided by Magdalena Jalocha, Training Manager at Holden Knight Healthcare, a Recruitment Consultancy with a passion for achieving excellence.

Media 02/02/24

Beyond the sales pitch: The value of product marketing

This informal CPD article ‘Beyond the sales pitch: The Value of product marketing’ was provided by Product Marketing Alliance, a company founded in 2019 with a mission of uniting product marketers across the globe.

Overview of the Media Industry

The move to digital media from more traditional methods is creating shifts in the skillsets required to succeed in the media, advertising and entertainment industries. The UK has a £16.7billion advertising, media and marketing communications industry, with PWC estimating that the total entertainment and media industry is to be worth £63billion by 2016. The UK publishing industry is the second largest in Europe, and provides jobs for 164,000 people, approximately 0.6 per cent of the UK workforce.

CPD in the Media Sector

The Institute of Direct & Digital Marketing (IDDM) explains that maintaining your Continuing Professional Development helps acquire personal qualities required throughout life and recognises ongoing professional advancement. CPD can increase personal satisfaction from work and help improve the contribution made to the success of organisations. The IDDM requires members to complete a minimum of 35 hours CPD per year to maintain sufficiently high standards of professional competence.

The Chartered Institute of Public Relations (CIPR) requires all members to complete CPD, which must equate to at least 60 points and be submitted by 28th February each year. Wherever possible evidence of completing CPD must be logged, and can include certificates of attendance, results certificate for examinations or courses completed, and confirmation letters from the CPD event organisers. The CIPR considers Continuing Professional Development as part of being a professional, and as helping to ‘build the skills to meet tomorrow’s challenges’.