CPD in the PR & Marketing sector

We have been asking our members from across the industries the reasons why they became a CPD provider. This CPD Member case study was provided by Alt Marketing School. For more information, please visit their CPD Member Directory page.

This informal CPD article, ‘How to Manage Negative Feedback on Your Business Social Media’ was provided by Emma Parker, Marketing Communications Manager at Charlton & Jenrick, a wood-burning, multi-fuel, electric, gas fires and stoves manufacturer, whose products are designed and developed in house using the latest CAD Design technology.

This informal CPD article ‘Know Your Market: Mastering TAM, SAM, and SOM for Strategic Growth’, was provided by Svea Schüler, Strategic Initiatives Coordinator at MarketSizer, an organisation which provides professional training in market sizing and account prioritisation, equipping businesses with the skills to optimise customer acquisition, expansion, and retention strategies.

This informal CPD article ‘Rethinking CEO Succession: Moving Beyond the ‘Safe’ Choice’ was provided by Hanover Search Group, an organisation with deep functional knowledge of asset and wealth management, banking, fintech, healthcare & wellness, insurance, private equity, technology and professional services.

This informal CPD article, ‘How to Choose the Best Social Media Platform for Your Business’, was provided by Alt Marketing School, a modern marketing school for marketers who want to do marketing differently and advance their career along the way.

This informal CPD article ‘Building Your Personal Brand for 2025’, was provided by the London School of Public Relations (LSPR), a training and business development organisation that offers support to numerous multinationals, SMEs and NGOs in the UK and globally.

With the rise of digital technologies and social media platforms, many organisations are opting for more organic, non-paid strategies in their digital marketing. Content marketing has become fundamental to this approach and is now a key skill for professionals looking to implement an effective digital marketing strategy.

This informal CPD article, ‘Successful Build Marketing Strategy For Millennials & Gen Z’ was provided by Alt Marketing School, a modern marketing school for marketers who want to do marketing differently and advance their career along the way.

This informal CPD article, ‘Defining Your Personal Brand as a PR Professional’, was provided by the London School of Public Relations (LSPR), a training and business development organisation that offers support to numerous multinationals, SMEs and NGOs in the UK and globally.

This informal CPD article ‘An introduction to community-led growth’ was provided by Product Marketing Alliance, a company founded in 2019 with a mission of uniting product marketers across the globe.

This informal CPD article ‘How to utilize user-generated content (UGC) to help grow your business’ was provided by Product Marketing Alliance, a company founded in 2019 with a mission of uniting product marketers across the globe.

With the development of new research methods and technologies, there has been an increased demand for competent researchers who can apply these skills effectively. Research professionals require various abilities that are valued by organisations across industry sectors. In this article, we explain why research skills are important, including tips on becoming a more effective researcher and how CPD courses can help to develop research skills.

PR is a broad industry and an essential factor in how organisations and individuals promote themselves and engage with the public effectively. PR professionals must utilise a dynamic skillset to provide a valuable service to both employers and clients. In this article, we will outline why CPD is important for PR practitioners, including how it can provide value to businesses and where to find relevant Continuing Professional Development (CPD) PR training.

We have been asking our members from across the industries the reasons why they became a CPD provider. This CPD Member case study was provided by Autism Parenting Magazine. For more information, please visit their CPD Member Directory page.

This informal CPD article, ‘The United Kingdom Strikes a High Note in Music Education,’ was provided by Evolve Youth Academy, who offer a range of education and activity provision for learners of all ages.

This informal CPD article ‘The Foundation of Value Based Marketing’ was provided by Alt Marketing School, a modern marketing school for marketers who want to do marketing differently and advance their career along the way.

This informal CPD article, ‘The Intricacies of Music Production: A Comprehensive Guide,’ was provided by Evolve Youth Academy, who offer a range of education and activity provision for learners of all ages.

This informal CPD article, ‘Harnessing the Power of Data in PR and Branding Campaigns’, was provided by the London School of Public Relations (LSPR), a training and business development organisation that offers support to numerous multinationals, SMEs and NGOs in the UK and globally.  

With the rise of the internet as a marketing tool for many individuals and organisations, developing a comprehensive understanding of SEO has become a valuable skill for modern professionals across industries. Effective SEO practices can help businesses to maintain a competitive edge in the market and promote content and topics relevant to their online presence. In this article, we will discuss the benefits of taking online SEO courses and where to find SEO Continuing Professional Development (CPD) courses.

In the ever-evolving landscape of marketing, staying ahead of changes and trends has become not just an advantage but increasingly a necessity. As professionals, our ability to craft effective marketing strategies directly influences our success in the field. In this article, we explore the benefits of undertaking a Continuing Professional Development (CPD) course in marketing strategy, including the importance and key elements of an effective marketing strategy for organisations.