The Wisdom Council

The Wisdom Council works with forward-thinking firms in the financial services sector. We provide consumer insight across the finance value chain – from advisors and B2B audiences, through to consumers across every income group. We undertake qualitative and quantitative research and translate the findings into valuable insight. Our insight helps firms to deliver financial products and services that consumers want and need. From our learnings, we create training modules and events for the wider industry, to help it to understand its customers better.