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Despite the emergence of new platforms and technologies, email marketing remains one of the most powerful tools for digital marketers. When executed effectively, email provides a direct channel of communication with audiences to engage customers and deliver a high return on investment.

We have been asking our members from across the industries the reasons why they became a CPD provider. This CPD Member case study was provided by Workplace Bereavement Advocacy. For more information, please visit their CPD Member Directory page.

With the rise of digital technologies and social media platforms, many organisations are opting for more organic, non-paid strategies in their digital marketing. Content marketing has become fundamental to this approach and is now a key skill for professionals looking to implement an effective digital marketing strategy.

This informal CPD article ‘The difference between customer success and customer support’ was provided by Product Marketing Alliance, a company founded in 2019 with a mission of uniting product marketers across the globe.

This informal CPD article ‘Organising Education Events’ was provided by UES Education, specialists in international university and school admissions, working with top schools across the UK and Europe to provide a bespoke service for those who want the best possible application support in the UK.

This informal CPD article ‘How to utilize user-generated content (UGC) to help grow your business’ was provided by Product Marketing Alliance, a company founded in 2019 with a mission of uniting product marketers across the globe.

The modern digital marketing industry is a rapidly evolving field encompassing a wide range of methods, channels and platforms. Effective digital marketing has become increasingly valuable as a core part of many organisations' broader marketing strategy, and proficient digital marketers can be fundamental for overall growth and success. In this article, we explain why CPD training is important for digital marketers, including the key advantages and where to find suitable courses to advance your professional career.

This informal CPD article, ‘Harnessing the Power of Data in PR and Branding Campaigns’, was provided by the London School of Public Relations (LSPR), a training and business development organisation that offers support to numerous multinationals, SMEs and NGOs in the UK and globally.  

This informal CPD article ‘Transforming Customer Experience through Digital Marketing Automation’ was provided by Ed Watch, who support companies in digital transformation by providing solutions to their critical skills development needs.

In the ever-evolving landscape of marketing, staying ahead of changes and trends has become not just an advantage but increasingly a necessity. As professionals, our ability to craft effective marketing strategies directly influences our success in the field. In this article, we explore the benefits of undertaking a Continuing Professional Development (CPD) course in marketing strategy, including the importance and key elements of an effective marketing strategy for organisations.

This informal CPD article ‘Beyond the sales pitch: The Value of product marketing’ was provided by Product Marketing Alliance, a company founded in 2019 with a mission of uniting product marketers across the globe.

This informal CPD article, ‘How to use good social media marketing for social businesses’, was provided by keySkillset, a muscle memory building educational platform to master Excel, PowerPoint, Python Coding, Financial Modelling skills and more.

This informal CPD article ‘Aspiring to Thriving: A Comprehensive Guide to Running a Successful Aesthetics Business’, was provided by London Learning Academy, a leading institution in the field of aesthetics, beauty, & laser. With a strong reputation for excellence, the academy provides high-quality training to both medical and non-medical students who wish to enter the world of aesthetics.

This informal CPD article ‘The Top Skills Needed to Be an In-Demand Digital Marketer,’ was provided by Krista Neher, CEO of Boot Camp Digital, who specialize in creating training programs for small business owners, marketing departments, sales staff, advertising agencies and public relations departments.

With the exponential growth of digital platforms, mastering strong computer literacy skills has become a necessity across a variety of professional roles. In this CPD article, we will delve into the essential subject of computer literacy, including the importance of these skills as well as provide some simple tips on how to develop your computer literacy abilities.