We have been asking our members from across the industries the reasons why they became a CPD provider. This CPD Member case study was provided by Alt Marketing School. For more information, please visit their CPD Member Directory page.
Please provide us with a brief overview of your organisation. What do you do?
Alt Marketing School is on a mission to revolutionise marketing education - one human-centred strategy at a time. We're here to make marketing human and fun. As a CPD-accredited learning hub equipping marketers with the skills, systems, and confidence to adopt effective, ethical marketing.
Our programmes range from certifications and courses to live workshops and community-driven learning experiences, all designed to make marketing practical and transformative. Whether it's applying psychology-backed strategies or building marketing systems that work effectively, we ensure our students develop skills to market with both strategy and results. Our approach blends human psychology, ethical persuasion, and innovative problem-solving - giving students the tools to build marketing that connects, converts, and makes an impact.
Why did you become a CPD provider?
Becoming a CPD-accredited provider was a natural step in reinforcing our commitment to quality, credibility, and professional growth. Marketing is constantly evolving, and we believe that upskilling should be engaging. CPD accreditation gives our students the reassurance that they're gaining industry-recognised training that meets the standards of professional education.
Our courses blend marketing insights with human psychology, ethical persuasion, and interactive learning, ensuring students develop skills they can apply immediately. For us, CPD is a commitment that our curriculum is designed to support marketers and help them create effective, results-driven campaigns.
How did you implement CPD accreditation in your organisation?
We've added CPD accreditation to all our learning formats - hybrid cohorts, self-paced programmes, and on-demand short courses. This means students receive professional development credits while engaging with practical learning. In our hybrid and self-paced cohorts, you'll find learning paths that combine sessions, hands-on exercises, and real-world practice. We focus on applicable skills that can be implemented quickly.
Our on-demand short courses provide focused, high-value learning that accommodates busy schedules while maintaining quality. Each course includes clear objectives, practical frameworks, and progress measurements. By implementing CPD accreditation across our offerings, we've developed a flexible learning experience that serves busy marketers while maintaining our accessible approach.
How has CPD helped your organisation achieve its learning objectives?
CPD accreditation has given us a framework to structure learning experiences - organised, quality-focused, and designed for practical application. It ensures our courses meet professional development standards while keeping our human-centred approach. For our students, CPD certification provides industry-recognised evidence of their expertise, enhancing their credibility and professional opportunities.
We hope this brief CPD Member Case Study was both interesting and helpful. Please go to the Alt Marketing School CPD Member profile page for more on their available CPD. Alternatively, please visit the CPD Industry Hubs to find courses, events and articles relevant to your Continuing Professional Development requirements.
CPD accreditation for training and events
Established in 1996, The CPD Certification Service has over 27 years’ experience providing CPD accreditation. With members in over 100 countries, our CPD providers benefit from the ability to promote themselves as part of an international community where quality is both recognised and assured.
If you are interested in offering training courses, seminars, workshops, eLearning, or educational events suitable for Continuing Professional Development, please visit the Become a CPD Provider page or contact our team to discuss in more detail.
