This informal CPD article, ‘From Learning to Earning: The Role of Professional Training in Client Acquisition’, was provided by OBM School, an online training academy that teaches you how to start & scale a thriving business as an Online Business Manager. Their mission is to support you in gaining the expertise and confidence needed to hone in on your passion, and carve out a career you love in the online world.
First impressions count – especially with clients looking to scale their businesses. These entrepreneurs have dedicated time, energy, and resources into building a viable business. When they look to bring an Online Service Professional into their team, they’re not just looking for skills - they’re looking for aligned values. They want to know that you have also invested in your own area of expertise and that you are just as committed to growth and integrity as they are.
But the question remains: how can you, as a freelancer, stand out to these clients?
The answer: position your business as a professional, trustworthy partner from the outset. This includes creating a polished online presence with a well-designed website that clearly communicates your services, implementing strategic marketing that reflects your values and expertise, and delivering a seamless client experience—from the initial inquiry to the discovery call. Just as importantly, demonstrate your credibility through visible proof of professional development, such as relevant credentials, certifications, or specialized training.
The Competitive Edge of Continuous Learning
Online Service Professionals, whether they be a Virtual Assistant (VA), Social Media Manager (SMM), Ad Manager or Online Business Manager (OBM) who invest in ongoing training demonstrate their commitment to quality and growth. Clients recognize that skilled service professionals are more likely to be more adaptable, better informed about emerging trends, and capable of delivering services that align with current market demands.
But there’s more to it than “simply” gaining recognition and adding an extra layer of credibility to your freelance business.
The experience gained through these programs builds genuine confidence, which naturally shows up in the way you communicate, collaborate, and deliver results. When you're equipped with up-to-date knowledge and refined skills, you're more likely to streamline workflows, reduce bottlenecks, and contribute to real business growth.
Creating a Referral Engine That Works for You
A happy client isn’t just a win for your portfolio—they're also your most credible advocate. When clients are genuinely impressed by your expertise, professionalism, and results, they naturally want to share that experience. This is where a strong referral engine comes into play.
Referrals are one of the most effective forms of inbound marketing—because they’re built on trust. In fact, Nielsen reports that 88% of people trust recommendations from people they know over any other form of marketing strategies.
By consistently delivering high-quality service, you set the foundation for positive testimonials, repeat work, and word-of-mouth referrals that attract more aligned, high-value clients. It's a ripple effect that turns great service into a steady stream of new opportunities.
A Final Note
While some professionals may worry that investing time in training could detract from billable work, evidence suggests otherwise. According to LinkedIn's Workplace Learning Report (2023), 89% of learning and development professionals believe that proactively building skills helps individuals achieve career advancement and enhances overall productivity.
We’re not suggesting it’s easy. Attracting valuable clients takes time, effort, and intentional development. We don’t believe in overnight success—but investing in your growth far outweigh the obstacles.
We hope this article was helpful. For more information from OBM School, please visit their CPD Member Directory page. Alternatively, you can go to the CPD Industry Hubs for more articles, courses and events relevant to your Continuing Professional Development requirements.
References:
• Nielsen. (2021). Global Trust in Advertising Report. Retrieved from https://www.nielsen.com/us/en/insights/report/2021/global-trust-in-advertising-2021/
• LinkedIn Learning. (2023). *Workplace Learning Report*. Retrieved from https://learning.linkedin.com/resources/workplace-learning-report
